Last Will and Testament of @gkhanlon
I, @gkhanlon, presently of #IS6621, being of sound mind and disposing memory and not acting under duress or undue influence, and fully understanding the nature and extent, do hereby make, publish, and declare this document to be my Last Will and Testament of Social Media and Digital Business.
Article I: Preliminary Declarations
- My Digital Business Bucket-List
- Customizing the Consumer Journey
- NO°5 Challenges for Luxury
- When Your Mom Thinks She’s a Millennial…
- Can’t Steal My Style, But Maybe We Can Share It?
- Mean Girls: Digital Edition
Article II: Executor
I appoint Professor Kane of #IS6621, as the Executor of this my Will; with the powers to maintain, continue, repair, dissolve, sell or dispose of any of my #IS6621 content, without liability of loss of such awesome content. This right is given to Professor Kane in gratitude for all he has taught our class and me this semester. I was to thank Professor Kane for one of my most interesting and insightful classes at Boston College.
After three semesters of TRYING to take this class (but not being able to get into it), I was finally able to. It was 100% worth all of the hype. Though the intimidation factor was high on that first day, I think workload ensures engagement and current content for connected, student-based discussions. There is so much to speak to when it comes to digital business, but, no matter the topic, Professor Kane seems to be a near expert on all. Outside of class, I talk about this course and its respective topics more than any other course I have taken. I think it is challenging to keep students engaged for two hours and twenty minutes on a Thursday night every week. Professor Kane does not only this but makes those two hours fly by incredibly fast. I’m sure we can all agree on how great of an educator Professor Kane is on these topics and, for that, I want to thank him in my final thoughts about the course.
Article III: Beneficiaries
To my classmates, the beneficiaries of this will; I leave my gratitude and thanks for such an amazing semester and quality of conversation. While the readings and Professor Kane’s teachings provided the class with content and structure, 75% of the conversation and content each week came from all of you. From your interesting twitter posts, to your incredible blogs, to each an every amazing presentation, this class would have not been complete without the students. I was able to learn so much about current events or random topics such as the PayPal mafia, Social Media and CSR, and the changes in travel or dance due to the digital world, all because of you guys! Therefore to all of the students of #IS6621, I leave my overwhelming appreciation for taking this class to the caliber it was.
Article IV: Final Thoughts
In this, my Last Will and Testament of Digital Business, as I know many of you are concerned, I want to address whether I was able to accomplish my Digital Business Bucket-List before I move on.
- I want to discuss current events as they arise throughout the semester and how they affect our learning of social media and digital business → ✓
- I want to learn about cultural and behavioral changes caused by social media that are re-shaping our society and the way we function→ ✓
- I want to learn about recent trends such social commerce, real-time engagement, and data-driven social media decisions→ ✓
- I want to discuss the potential of hot topics such as artificial intelligence, augmented reality, machine learning, and block chain and how to prepare for these changes in the future→ ✓
- I want to learn how to handle drastic changes in digital by studying those of the past, and how we can anticipate and predict these changes in the future.→ ✓
- I want to master how to use social media to build my own brand and learn new tools (such as wordpress) to do so.→ ✓
- I want to learn from not only my professor, but my peers and professionals.→ ✓
- I want my twitter game to be #strong and my blog to be #lit. → ✓
- I want to give a killer presentation!→ ✓
- Mostly… I JUST WANNA HAVE FUN!→ ✓
My Digital Business Bucket-List is completely checked off and accomplished, and due to that @gkhanlon can officially sign off in peace.
As a prelude to my bucket-list, I had said, “I anticipate that this class will help us to understand where we have been, where we currently are, and where it looks like we are going, in order to recognize patterns and understand the next big thing.” While I stand by the fact that the class has helped us to understand where we have been and where we currently are, I think I underestimated the ability to understand where we are going… because in digital business that is quite the impossible feat. We have learned that as much as we can try to predict and hypothesize about the future (i.e. the election), in our ever-changing, technology-driven world, the future is not clear.
In an anecdote from my first blog, I made the statement: “I felt that I had not only mastered this “real world” thing, but I had also began to master the “digital world” as well.” As I have 100% not mastered the real world, and I do not think mastering the digital world is even truly possible. Even the most intelligent of leaders in the technology, the Mark Zuckerbergs, the Elon Musks, the Jeff Bezos’, and the Jack Dorseys of the world, cannot handle every challenge the shifting digital world throws at them. All of their companies have come under fire at some point this semester for different scandals or problems, and while none of them are going anywhere soon (well, possibly Jack Dorsey), this just shows that no one truly has the digital future all figured out. This class has taught me that digital is changing and shaping and reshaping our world faster that we can even comprehend or keep up with it.
The main point I made in that first blog is that “the line between “the real world” and “the digital world” is disappearing. There is no “digital world” versus “real-world” anymore.” In my presentation, I explained how brick-and-mortar stores can no longer ignore digital. It must become an integral part of their stores and business models. In Alessandro Acquisti’s TED Talk “What will a future without secrets look like?”, we now see that there is no hiding on the internet. The data about you is out there and it becomes hard to even comprehend what companies truly know about our lives. While stalking has not crossed the line from being okay in the digital world to being okay in the real one, we have seen examples throughout the whole semester of the two coexisting, perpetuating and enhancing the other.
This class has helped to confirm not only my choice of major, but my choice in career path next year. I feel more prepared to enter a career in digital business. The discussions in this class have distilled an air of excitement for what is ahead for me…. unfortunately, for @gkhanlon, the future is not so bright.
As my semester comes to an end, so does the life of @gkhanlon on WordPress. My twitter may remain alive for the purpose of news, but my blogging days seems to becoming to an end. Therefore, I found it necessary to write this my Last Will and Testament.
I confirm and execute this instrument as my Last Will and that I willingly execute it as my free and voluntary act for the purposes expressed in it, and that I an 18 years of age or older, of sound mind, and under no constraint or undue influence.