My opinions & an interview with Mr. Peanut

Before I share my interview with dabbing Mr. Peanut, I figured I would wrap up my perception and thoughts on Social Media and Digital Business by reacting to my “my thoughts on my initial thoughts on social media,” and explaining to you why I would never go Live on Facebook.

Reactions

First, sorry for calling you out, DJ, for your thoughts on your initial thoughts on social media, but I think that is a great reflection of where I was as well at the beginning of the semester. I still believe that the social world is incredibly creepy with information we can discover about people, but what I learned which is even scarier is how much the internet is learning about us. The filter bubble is simple proof that the internet may know us better than we know ourselves these days. The Atlantic actually wrote an entire article about how, Google Knows You Better Than Yourself, highlighting the features and small things Google does to keep us sane. This article got me thinking about relationships, especially the type identified by, Reflections on True Friendship, a New York Times Magazine article. The piece speaks about friendship and how it, “used to be that the ideal [of friendship] was shared entirely by the pair of you, or sometimes by a group, yet it remained local, and that was part of its power.” In Our Social World today, we have lost the kind of friendship that was exclusive and between only the individuals present.

imgres.jpgNo longer is this relationship between you and another and the memories you shared, now everyone knows when you are together because you post a snap or check in on Facebook. The Reflections on True Friendship article said it best,”Social Media is a vehicle of self-promotion, a means of fixing an idea of yourself in the social sphere, without people actually knowing you at all.”

We have all just grown up racing to find the most popular platforms and have the strongest followings. Whether your value is measured by Facebook friends, retweets, or Instagram likes we are all the same. Our audience is infinite and so is the amount of content we share. I recently tweeted this video from Mark Cuban about the mistakes we are making on Social Media these days. He thinks our social media and digital access will get us into trouble in the future, but I disagree that just making the information disappear will solve anything. People will still make bad decisions and it is better if we have a way to hold them accountable for their actions and I do not think anything that is digital can ever be “lost” or truly deleted.

Why I will never go FB Live

Okay, maybe not never. Yet I still cannot imagine that I would ever have something interesting enough to appeal to the vast audience of my followers or content that everyone would be engaged and interested in. I enjoy when companies go live to see their strategy – like iHOP’s pancakes on a beach.

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When my friends have gone live, even though I enjoy it, I just cannot stop thinking about how my aunts and uncles or old teachers would feel about the content. Nothing more to the argument because it is so sound. I just needed to get this off of my chest.

Now let’s get nutty!

I am fortunate enough to know the individual in the Mr. Preanut costume from the Macy’s Day Parade and I took that opportunity to interview her! She is one of those people who has the best attitude no matter what task she has been doing. I have had the pleasure of following her journey of traveling around the country in the infamous Peanutmobile – similar to the Oscar Meyer Weiner truck! kraftvehicles.jpg

She has been documenting her journey through Facebook, Instagram, and Snapchat. I remember watching her story the day before and during the Parade and when I heard about the dab I knew that she had to be in that costume.

This is my interview with the fabulous Peanut herself….IMG_7792.PNG

What made you choose to join the Peanut gang?

  • I think the number one reason why I wanted to be a Peanutter is the excitement of traveling the country in a big peanut with essentially strangers and making new best friends and meeting new people every day.

Where do you see this job taking you? Is it a career or simply for the experience?

  • I feel that this job is the first step in my career. Even though this position is only year, the experiences and lessons that I am learning from this job will never be forgotten. You have to fall in love with a brand to represent it and I am head over heels for planters and I am excited to see the other brands that I will hopefully represent in the future.

What kinds of people have you met along the way? What has been your favorite place/experience?

  • The Nutmobile allows you to meet people from all walks of life and I love every single consumer interaction even if it is two minutes at a gas station being able to share my love for a brand with other people is such a fulfilling part of this job. I also love that we are able to make people smile just by turning the corner in the Nutmobile. I have always wanted to make people’s day or brighten their spirit so being able to do that with this job is my absolute favorite part of every day. One of my favorite experiences so far was the Macy’s Fourth of July fireworks. It rained the whole night and Mr. Peanut almost got on national television but it was a time where I felt truly alive and people were so happy to us. I remember looking out at the New York skyline and feeling like I was exactly where I supposed to be.

How is life on the road and your transition from Mizzou to the Peanutmobile?

  • It is a lot easier then I thought it would be. There are a lot of Mizzou students in the Wienermobile and Nutmobile program so it is great whenever you feel homesick to talk to those people and share your similar experiences and reflect on the past. It has been a really easy transition so far. I am unsure about what I will do after the nutmobile but we still have some time to worry about that.

What are/were people’s reactions when you tell them that you are doing this?

  • Everyone was so excited for me. It has been a blast sharing all of my experiences with friends and family. I think I will forever be called a peanut and I am totally okay with that.

Was the dab choreographed or was it to pump up the crowd or something?

  • It was so funny when we were setting up everyone was like Mr. P do the dab and I could see how happy it made people so it kind of just kept happening and the crowd LOVED it. The best part about everything was that we just were genuinely having a great time and in no time it got over 132 million impressions.

When did you first realize that it was going viral?

  • I remember getting coffee after the parade and someone texted me a post from some big media outlet about Mr. Peanut and we all laughed like no way and then it kept growing and growing until huge media outlets gave us a shot out and people from my company called and congratulated us it was the best day.

What was your first reaction?

  • Total shock because obviously our goal was to not go viral we had no idea that it would ever happen we were just having a great time and we wanted to share an experience with Mr. Peanut and his fans.

How has going viral changed your life?

  • The most important thing to know about going viral is that you cannot intentionally do it. You have to make yourself relevant in this world because you are always competing against other brands and ideals but if you generally care about your brand you will want everyone to have a great experience with it and if that experience is good enough sometimes we are lucky to see that idea go viral. It has made me realize that anything is possible in life and when you are having fun great things can happen.

Big shoutout to Mr. Peanut for the interview!!!

6 comments

  1. Austin Ellis · ·

    Very nice post! It was really interesting to read how connected your friend felt to the Planters brand, and the enjoyment she got out of her interactions as a brand representative. I think that should be a goal when looking for a career, especially for someone such as myself interested in marketing; to find a brand you can fall in love with and be passionate about every day. I also agree with you about Facebook Live; I do not imagine having something so engaging to share that I decide to notify my friends to watch it live with me.

  2. mashamydear · ·

    Loved your concluding post! I thought the quote, “Social Media is a vehicle of self-promotion, a means of fixing an idea of yourself in the social sphere, without people actually knowing you at all,” is really interesting and true! I know too many people that sort of over-compensate with social media by constantly uploading photos of them and their “friends,” even though the relationships are quite different in real life. I also agree with you about Facebook live, but I have to say I tend to segment my audience in my head for some reason. I don’t really think about high school teachers I’m friends with on Facebook looking at my photos because I don’t interact with them like I do with my group of friends. But I suppose it is a very likely possibility that they will stumble across my content!

    As for the Mr. Peanut interview, I loved hearing about your friend’s experiences! I do disagree about the comment in regards to virality – plenty of brands and individuals have sort of perfected the science of going viral! We even discussed in class how that wedding music video to Chris Brown’s “Forever” that went viral a few years back was possibly staged.

  3. Another awesome post Maria! I have so enjoyed reading your posts this semester, and this post is no different. The incorporation of a personal interview was a really effective (and hilarious) way to send across your message and I think it just goes to show that social media has totally transformed the way we consume products, and therefore morphed and really revolutionized the way that companies have to market! Great post!

  4. bishopkh1 · ·

    Yes!!!! This post is amazing. Real words from someone who experienced 15 minutes of fame, all thanks to dabbing. I have loved your posts this semester and this was the perfect way to finish them off. It was cool to read that you can’t “try” to go viral – which mimics what we learned during our discussion of videos that have gone viral in the past. Most of the people in the videos don’t realize the will be turned into GIFs and memes, and it’s likely a huge shock when they do. Thanks for sharing!

  5. i really liked this post. I completely agree on the statement that you bring from reflections on true friendship is on point, i wonder if that privacy made the relation special, i don´t know but I believe. I think that one of the consequences of the social media is the loss of authenticity of all the social relations, and sentiments. Once exposed to the general public the necessity of perfection of appearances ends up killing what is authentic about a relation.

  6. I really enjoyed your final post. I don’t know whether I entirely agree with your argument that people should always be held accountable for social media mistakes, though. It reminds me of when Will Smith was asked about his son’s ridiculous behavior on social media and praised the fact that Twitter wasn’t around when he was that age. More-specifically, it seems like a fact of life that we are liable to make dumb mistakes, especially when we are young, and the ability to cut some of that out of the social media panopticon’s perspective might not be the end of the world. Beyond that, your interview with Mr. Peanut was fascinating. Your friend seems like she is getting the most out of an incredibly unique opportunity that both puts her on a great career track and enables her to love what she does.

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