All this time we’ve spent in Social Media & Digital Business together, and you had no idea. Yes, my fellow #IS6621 colleagues, it is true. I have had the distinct and honorable privilege of being recognized as one of the great influencers of social media as we know it, and now finally I am sharing this side of my identity with you. How is it, you may ask, that I have managed to simultaneously summit the mountainous terrain of the Twittersphere, navigating my way through the avalanches of wannabes, haters, and trolls all while maintaining the guise of an innocent social media newb in the classroom? The answer is:
I haven’t. I’m totally lying to you (FAKE NEWS!). But if I’ve learned anything this semester, it is the power of clickbait, and the various ways to swindle unexpecting browsers into reading your content. Watch out, Prof. Kane, you may have unknowingly just imparted your knowledge and expertise on who will become the next generation of internet trolls and social media evil-doers.
Well, actually, only partially lying to you. I am not a social media newb, and I actually have been on twitter for the past 6 years or so. However I am not an influencer, nor does anyone particularly pay attention to my real twitter account @annacopman. It mostly consists of insignificant tweets pertaining to my stream of consciousness, sports updates (Skol Vikes), musical preferences and funny memes. That being said, there was a time in my life, about two years ago now, when I enjoyed a taste of what it might feel like to be twitter famous. I am not proud of my brief time in the spotlight, so please don’t let the following tweet let you change whatever view of me you may currently hold…
Okay, so relative to the world of Twitter, this tweet didn’t receive THAT much love. But it is to date the most recognition I’ve ever gotten on social media, and therefore, reason enough to swindle you into reading about the takeaways I will bring with me after leaving Fulton 415 one final time tonight. This tweet originated from my obvious disbelief at statistics that I learned while watching Shark Week. Like I said, please don’t let this final blog post change your perception of me. As a committed annual consumer of Shark Week broadcasting (a Shark Week Fin-atic as some call me), I will now devote the remainder of my blog post to the IS6621 lessons I have found to be most influential and noteworthy. As there are seven days of Shark Week, I will outline the seven greatest lessons:
Day 1: Megaladon’t underestimate the power of digital
One of the main things I allude to in my Initial Thoughts blog post at the beginning of the semester was that the digital has changed the entire landscape of both the social and the corporate world. While I didn’t know the extent of the truth of this statement at the time, it has become clear over the course of this semester, both through assigned readings as well as unexpected events (lookin at you President-Elect) that the digital atmosphere is truly unpredictable. And not only is it unpredictable, but it is absolutely essential to the success of corporation, both from an internal maturity perspective, as well for external marketing and public interaction.
Day 2: Shark (Click)Bait
Just like the title of this blog post, the internet is filled with mass amounts of false advertising and creative publication ploys to grab your attention and your money. To be an uneducated user of the internet is to put yourself in dangerous waters as today’s digital environment is filled with exaggerations, misrepresentation of information and mass acces to false data. Take caution in which links and portals your trust on internet, and employ necessary precautions to save yourself from deceptive lures.
Day 3: Privacy & Predators
It has been glaringly clear throughout the semester that privacy is one of the paramount issue when it comes to digital content and information sharing. From Hillary to Yahoo, privacy is important on more than only a personal dimension. The communications and private content that is entrusted in the internet is both helping us to be much more efficient and effective employees and executives, but with that power also comes incredible risk for security breach. The assurance of locking up confidential information is more pertinent than ever, and even if we think we aren’t sharing information that allows a window into our personal lives, the internet of things and digital marketing is proving to us that the information we do share allows for significant insights into our day-to-day hobbies, shopping habits, aspirations, and even pregnancy status.
Day 4: The Killing Game: Technology
From self-driving cars, to disappearing messages, to glasses with smart capabilities, to environmental friendliness, the deep ocean isn’t the only place that sees its fair share of ruthless competition. The goal of introducing the next big thing in the world of technology has tech company sharks thrashing in fierce waters. Teeth bared and phins charging, it is imperative that strategy is not lost, proving to tech companies that the game is in the timing, the image and the final execution.
Day 5: Valuable Enterpreys
Our investigation this semester into digital maturity in enterprise and how it has become the essential hinge which companies must sway, is proving to be the future of business. The research that professor Kane has conducted lends itself to the notion that companies who refuse to embrace the digital landscape are dooming themselves. A lack of flexibility, agility and vision for the future is what these companies are destined to experience, creating a deep, dark void that only becomes harder and harder to bridge, the longer the company waits. In order to succeed in today’s corporate landscape, the only option is to embrace the unfamiliar digital waters.
Day 6: The Little Sharks
Technological and digital advancement isn’t all threatening. The advances being made on the educational front is incredibly inspiring and groundbreaking. From tools being used to communicate with students on the Autism Spectrum Disorder to technological corporate initiatives striving for ASD inclusion, digital advances are the vehicle on which we can propell all members of our society into the future on an equal surface.
Day 7: The Shallows of Social Media
Social Media, although an incredible tool on most dimensions, is threatening to change the human social fabric. The ways in which we connect and experience vulnerability with one another has been morphed by the introduction of this form of communication. Whether or not it is for worse or for better, moving forward with social media, it is imperative that we don’t lose sight of the irreplaceable nature of consistent human interaction and face-to-face conversation.
This has been truly an incredible semester as a student in IS6621 and I would like to thank Professor Kane for pushing us to think analytically as well as trusting us to engage in our own right with the content that we truly connect with. The freedom given in this class has made it all the more enjoyable, and I will miss every week taking on the persona of @copmania12. Thanks Prof. Kane!