Netflix started the new trend of binge watching shows that we used to grow up with and they have even created their own original content. But now as they are getting more rights to content they are able to show whole new seasons of shows a few months after they hit the air. Netflix is not the only one streaming shows and movies, every channel now has their shows posted on their site a day after it airs and you can even go back and watch the whole season if you just wait a few weeks. At this point I don’t even tune in to watch the shows on TV anymore because I either wait to watch it online on my free time, or wait for the whole season to be available. With these cable shows going digital and posting content online and social media sites leaking spoilers, it may kill the cable industry completely.
My brother is a cheap-o and didn’t want to pay for cable in his apartment so instead of dealing with a cable company he just bought an Apple TV and subscribes to most TV streaming sites like Netflix, HBO, Amazon Prime, Showtime, and ESPN. There is nothing he is missing because he can get his news off the CNN and FOX apps, as well as watch important soccer games on the BN Sports subscription package. Apple has also jumped on board and is going to offer ABC, CBS, FOX, FX, ESPN, and more services with their package. Consumers can watch their favorites shows by selecting he channels they want and just enjoy the full season with minimal commercials and at the convenience of their own time.
There is the question about cable shows that you will want to watch as the same time as everyone else like the Super Bowl, World cup, Oscars or Grammy’s but most of these can already be live streamed onto any form of technology. And in this digital age people have iPhones, tablets, laptops, and streaming TVs so there is minimal that consumers would be missing out on. More and more of these types of technology or prevalent in the younger generation (millennials) who will continue to rely on them for their streaming needs. In a study done by Deloitte it says that 56% of TV and movies are watched by millennials (14-24 years old). This trend seems to be growing and as more channels stream their own shows and create their own content those watching TV on their devices will increase in number. As of now those over the age of 30 rely 80% of their TV viewing on their television, but maybe this will decrease as the younger generation introduces them to stream-able content.
I use Netflix on my phone to watch old episodes of Friends, while using my laptop at home to watch movies from Amazon Prime, and some Modern Family from the ABC website. I get every kind of genre, type, and amount of TV from just going online, as well as access to it at any point in the day. Even if I am in the library studying I can just watch a quick episode of Friends as a study break and then go back to my work..maybe.At this point the TV we have in our dorm room is used more as larger screen to plug an HDMI cable into rather than sing the cable service BC provides us.
Even commercials have realized that cable is slowly dying because as we saw in the super bowl a lot of the main commercial based companies took a step back and didn’t have TV advertising, rather they had a large social media presence during the game. Other companies who did have TV ads still continued their message online. Consumers used to be controlled by the cable providers by what channels they could have and when they could watch certain programs. Now the consumer has more of the power because there are so many more options and the TV providers are scrambling to retain their audience. However, even though cable may be slowly a dying outlet, these chains are jumping on the bandwagon and creating an online presence in order to keep their audience happy. For example, if you have DIRECTV you can watch all the channels that you receive on their online platform, so it’s still worth paying for the services.
As I am writing this post an ad for online streaming through a TV provider popped up for DIRECTV.
I can pay each month to stream the channels online that I would normally get on cable…THIS IS EXACTLY WHAT IM TALKING ABOUT! As long as the TV providers keep up to date with the content the viewers want they won’t fall downhill along with cable, but rather be the reason why more people stop ordering a cable box.