Are you smarter than ProfKane?

Do you think you’re seasoned enough to teach #IS6621?

With over half of the semester in the rearview mirror…

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Cue the tiny violin

…it’s time to test your knowledge!

The following quiz is designed to put your brain to the test as it relates to class content and the social-media-digital-business landscape, so that ideally neither Grad students (with their aptitude for strategy) nor Undergraduates (with their user trend insights) will have a greater advantage.

With any luck, the quiz may even present a few surprises.

I will update this post to reveal the answers, class results and any insights therein, so scout’s honor and resist the temptation to consult outside sources while taking the quiz.

There is a time and place for collective intelligence, and it’s not here. 

May the odds be ever in your favor!

Once you’ve completed it, take a screenshot of your score and comment/tweet your results using hashtag #quizIS6621. The person that scores the highest will receive full bragging rights, and if you’re lucky, maybe even a shoutout from Professor Kane.

 


 

*** If you’ve come this far in the blog without taking the quiz, scroll up now. ***

The following points spotlight how these statistics can inspire managers to rethink the way they approach the SM market.

1. “The fastest growing demographic on Twitter is the 55–64 year age bracket.”

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Yes, you read that right. The users that may seem “over-the-hill” are not irrelevant when it comes to the major social platforms. In fact, they represent a sizable market opportunity. After all, those Baby Boomers are retiring in droves, and that means more time to consume! Managers must remain privy to how their age impacts their tastes and interests because if you only tailor your content to younger users, you will miss out on this important demographic.

This image captures the historic moment when my 89-year-old grandfather sent his first Snapchat two months ago. Unclear what he was attempting to type before it autocorrected to “Xiamen,” but it demonstrates that older demographics are not slowing down digitally anytime soon.

 

2. “Today, about 75% of Facebook user’s access the platform via mobile.”

This statistic may not be as surprising now that you know there are more mobile phones in the world than toothbrushes. However, knowing what users you can target most effectively on mobile will make allocating your ad budget even more fruitful. If you do not feel prepared to execute mobile well just yet, feel the fear and do it anyway. The market potential that the mobile bandwagon offers will not slowdown for latecomers.

3. “YouTube reaches more people between the ages of 18-34 than than any cable network.”

This brings me to the third and final spotlight takeaway for this blog post: make video your friend! Particularly with the release of YouTubeTV, there are endless opportunities right now for companies to engage consumers with video. If it means starting small with just a simple video explaining what your company does and introducing your team, go for it.

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Sources

https://www.statista.com/statistics/265773/market-share-of-the-most-popular-social-media-websites-in-the-us/

http://linkhumans.com/socialography

https://investor.fb.com/investor-news/press-release-details/2016/Facebook-Reports-third-Quarter-2016-Results/default.aspx

https://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy

http://sloanreview.mit.edu/projects/aligning-for-digital-future/

https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places

14 comments

  1. What a great post! Although to be fair, I don’t even know the answer to Q.3 without looking it up! I do hope you’ll share the results with the class, and do be sure to share the results from the “crowd.” (i.e. a collective score by taking the most popular answer on each question.) Nice work!

  2. Great post and very creative. I thought number 9 was really funny, and was surprised by the answer to question 14. We learned a lot in class, yet still I was guessing the majority of the answers to these questions. Thanks for sharing, looking forward to revealing the results in class!

    1. fayehubregsen · ·

      Danna, thanks for your comment! I purposefully wanted to make this a challenging quiz to spark intrigue and make sure it would be an exercise that would require more than autopilot — what I did not realize is how it is much harder to design a quiz that the majority of people will at least pass, so props to the professors who get paid to do it!

  3. mollyshields44 · ·

    Really interesting post, Faye! It shows how much we (or at least I) don’t know about the platforms we use every day. I was particularly interested in the statistic that YouTube reaches more people between the ages of 18-34 than any cable network. In the day and age of cord cutting that is a powerful stat. I read this article recently that explores even more reasons for that age group’s cutting. Not only is YouTube, as a free service, capturing a big audience, the subscription services are catching up quickly as well. http://www.usatoday.com/story/money/personalfinance/2017/03/25/more-millennials-than-ever-are-cutting-the-cord/99380234/ Also loved your Grandfather’s Snapchat! How has his Snapchat usage been since he first downloaded the app? It would be interesting to see the retention/active user numbers behind these older generation sign ups. Can’t wait to hear the survey results in class!

    1. fayehubregsen · ·

      Molly, thanks for your comment! To be fair, my Grandpa’s usage has dropped off significantly since he first signed up, but I think he needs me to reexplain it to him in person. As we discussed, Snapchat is not wildly user friendly. Will keep you posted on survey results!

  4. isabel_calo1 · ·

    Such a unique and interesting way to create a blog post. Clearly I do not know enough about social media as i thought I did. Cant wait to see the results in class. I am not surprised at all about the stat about youtube reaching more users between 18-34 than any cable network. I wrote a blog post about the death of cable and how in a few years social media and sites like youtube/netflix/online TV will take over and be the primary method of entertainment.

    1. fayehubregsen · ·

      Thanks for the follow-up Isabel. I found the question about the 18-34 demographic to be interesting particularly after reading your blog post. It is interesting that we are in the center of the action in terms of seeing cord-cutters rejoice in anticipation of YouTube TV. Will keep you posted on the results!

  5. diiorion · ·

    This was such a creative and engaging way to present three very important insights. I don’t necessarily want to reveal my score but let’s just say that I shouldn’t be teaching the class any time soon. I think your first insight is very important to acknowledge in that just because later generations are believed to be slow in adopting technology, that doesn’t mean that they are just abandoning it all together. Some activities in society have made it almost required to be somewhat technologically literate and I don’t see this trend slowing down any time soon. It’s important to keep these older users in mind as they become an ever-growing customer base on social networks. I almost get more notifications on Facebook now from my parents, aunts, uncles, and my friend’s parents than I do from my similarly aged friends!

    1. fayehubregsen · ·

      Nolan, thanks for taking the quiz and commenting. The difficulty of the quiz was definitely by design, although I did not intend for the majority of people to not pass. It is funny to see how older relatives engage on Facebook relatively more actively for a variety of reasons, and for some reason, in my family, my aunts, uncles, and parents choose to Snapchat group the entire family daily with various updates. I suspect they are outliers because I don’t get the sense many 50-65 year olds are using Snapchat albeit to surveillance their children.

  6. Great post Faye! Really creative post! I was way off on the Twitter demographics and the YouTube vs. cable TV demographics. The toothbrush fact is kind of depressing – I hope this is because there are people with 1+ mobile phones…

    1. fayehubregsen · ·

      Paul, thanks for your comment. The toothbrush one caught me off guard as well. I read this interesting blog article about how a guy approached the calculation here if you want to read into it: http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/

  7. lesleyzhou · ·

    By far the most creative blog post I’ve read in this class – props to you for leveraging outside resources and making your post so engaging and fun! I find it crazy (and in fact even quite odd) that the fastest growing bracket on Twitter is ages 55-64, mostly because I don’t even think I’ve completely figured out how to use Twitter myself since I’m more focused on using Instagram and Facebook. Do you think another reason why this age bracket has come to favour Twitter is because it seems to be more news/politically-oriented whereas platforms like Instagram and Facebook are seen as more personal and social (so posting something very political could cause the consequence of long retaliating comments from FB friends)? Does this indicate that marketers should be allocating their advertising dollars via Twitter for 55-64 year olds (perhaps airlines promoting cheap air tickets for retirees) versus placing more marketing efforts via Instagram for younger consumers?

  8. Awesome post! Super creative & loved the interactivity– I was surprised how little of these facts I knew/could guess correctly. The toothbrush fact was definitely the biggest shocker for me, even just based on disposability & ubiquity, I totally would’ve thought toothbrushes could outnumber cell phones 2:1. Also loved your grandpa’s snapchat! I’ve been hearing from a lot of my friends that their parents/grandparents are joining snapchat, too. Will snapchat become the new Facebook where younger users begin to leave as their parents join? Will snapchat have to retarget its marketing/platform (such as sponsored stories, filters) to older users?

  9. Wow, I did not do well haha but that was an awesome idea for a post! It was also a great reminder of just how crazy our world has become. I am really hoping that the toothbrush question was false, but I’ll have to wait and see. It would be interesting to see what the average person would get when taking this test. I find the majority of these results are surprising, even for someone who has taken the class. I would imagine that the average american has a grasp on how powerful social media has become but not necessarily to the extent of this quiz which outlines some of the most polarizing statistics.

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