Do you think you’re seasoned enough to teach #IS6621?
With over half of the semester in the rearview mirror…
…it’s time to test your knowledge!
The following quiz is designed to put your brain to the test as it relates to class content and the social-media-digital-business landscape, so that ideally neither Grad students (with their aptitude for strategy) nor Undergraduates (with their user trend insights) will have a greater advantage.
With any luck, the quiz may even present a few surprises.
I will update this post to reveal the answers, class results and any insights therein, so scout’s honor and resist the temptation to consult outside sources while taking the quiz.
There is a time and place for collective intelligence, and it’s not here.
May the odds be ever in your favor!
Once you’ve completed it, take a screenshot of your score and comment/tweet your results using hashtag #quizIS6621. The person that scores the highest will receive full bragging rights, and if you’re lucky, maybe even a shoutout from Professor Kane.
*** If you’ve come this far in the blog without taking the quiz, scroll up now. ***
The following points spotlight how these statistics can inspire managers to rethink the way they approach the SM market.
1. “The fastest growing demographic on Twitter is the 55–64 year age bracket.”
Yes, you read that right. The users that may seem “over-the-hill” are not irrelevant when it comes to the major social platforms. In fact, they represent a sizable market opportunity. After all, those Baby Boomers are retiring in droves, and that means more time to consume! Managers must remain privy to how their age impacts their tastes and interests because if you only tailor your content to younger users, you will miss out on this important demographic.
This image captures the historic moment when my 89-year-old grandfather sent his first Snapchat two months ago. Unclear what he was attempting to type before it autocorrected to “Xiamen,” but it demonstrates that older demographics are not slowing down digitally anytime soon.
2. “Today, about 75% of Facebook user’s access the platform via mobile.”
This statistic may not be as surprising now that you know there are more mobile phones in the world than toothbrushes. However, knowing what users you can target most effectively on mobile will make allocating your ad budget even more fruitful. If you do not feel prepared to execute mobile well just yet, feel the fear and do it anyway. The market potential that the mobile bandwagon offers will not slowdown for latecomers.
3. “YouTube reaches more people between the ages of 18-34 than than any cable network.”
This brings me to the third and final spotlight takeaway for this blog post: make video your friend! Particularly with the release of YouTubeTV, there are endless opportunities right now for companies to engage consumers with video. If it means starting small with just a simple video explaining what your company does and introducing your team, go for it.