Yesterday was the Super Bowl for jokers.

Yes, it’s that time of year again that people try to fool you. Sometimes you can’t believe how you were able to be fooled, but can it go to far? – you decide!

Looking back at why this day is what it is, here is what the Chicago Tribune has to say:

Screen Shot 2017-03-28 at 9.16.25 PM.pngSo do you think April Fools’ pranks all appropriate, and can they actually cause a company harm? My answer is that it can be debatable!

I have provided a list of pranks that companies have done, which have been shared on social media and online platforms. Also, when it comes to digital-related pranks – these can be really scary at first (see number 2)!

1. The “Prank Pack”

These are “products” that are sold by the company Prank Pack in their physical store (Minnesota), on their website, and can be purchased on Amazon and at retailers, such as Target. So what are you getting here?

Basically just an empty box 😦

The box has an image of a product that you probably have never heard of or seen (ridiculous but plausible products), like the “Beer Beard” or the “iArm.” The Beer Beard is intended to be a secret beverage dispenser, but to be honest, the iArm made me wish I had it – for those who like to multitask – imagine sipping on a cup of coffee, while talking on the phone and looking at your iPad simultaneously. Another “product” that was interesting was the iDrive – yet even if this was real, it could be a terrible distractor on the road! The iArm and the iDrive packaging even looks tech savvy, and its logo resembles that of Apple. Though, some “products” do look like the cheesiest products you would buy from TV commercials.

Prices range from $5 – 15 on their website, and depending on the size and shape of the box. As mentioned in the video bellow, creativity and “thinking outside the box” makes this work, and sometimes people call in to complain that they really want this product created (but it doesn’t happen). Also, this “gift” can be easily passed a long, so you can continue the “pranking chain.”

You can either send someone a different gift inside or leave the box empty. He/she may say thank goodness it’s not that quirky product displayed, or may just be disappointed that they didn’t find that product or a product inside. Either way, you can easily fool that person.

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**And there was this one as well – MAKE BATHROOMS GREAT AGAIN!**

Trumps’s Tweet Printer (was sold out on the website).

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2.  Shattered by King of Sporks

Have you ever dropped your phone fall on the floor, and of course Murphy makes it fall face down? Now did you almost have a heart attack that your screen broke?? 

Well why don’t we make it even worse! (It is April Fools after all, lets go all the way).

These are stickers that are sold on Amazon for $7.99. They come in a pack of four screen static prank decals, and have the fragmented-looking crack embedded in them. The stickers can be placed (and reused) on mobiles, laptops, TVs, windshields, mirrors, etc.

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A review on Amazon shows that this gag actually worked (for 3 seconds though).         The father managed to fool his kids with Shattered on April Fool’s Day:

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3. Snapchat Copies FB

Snapchat’s April Fool’s joke ,or “revenge” for everything FB has copied from it thus far, included Snapchat’s new filter that makes every image look like an Instagram photo. This was a first time indication that Snapchat acknowledges this issue, and was considered to be by many the best April Fools’ prank in tech this year.

4. Yahoo’s Trader Joe’s Prank

The calendar showed March 31, 2016, and so “ahead of the game,” Delaney Strunk, a food writer, posted a fake news article on the Yahoo Style section about Trader Joe’s closing off all of their stores nationwide within the next year, and it was depicted as one of the cruelest April Fool’s pranks last year. Yahoo had later taken it down. While the quote at the very end of the article alluded to a joke: “there isn’t enough cookie butter in the world to pave the road ahead,” many believed the joke came across as too harsh.

Here is the full story.

So where could there be a problem?

  • An average reader usually gets halfway through any given news article before leaving the page, combined with the fact that it had been premature.
  • People may have thought their favorite grocery chain was going under.
  • The hassle Trader Joe’s had to go through to reassure its customers that it’s not shutting down – it was misleading!
  • Furthermore, people usually get mad when others begin “their” April Fool’s Day too early or too late, or turn it into multiple days (or weeks?..).

Here were the reactions to Yahoo’s prank:

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Model and TV star Christine Teigen:

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And you can always apologize afterwards (lets hope so) by purchasing this gift on Amazon for $143.21… hey your jokes can be expensive!


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So how did you spend your April Fool’s Day? Did you get fooled yesterday? Share your thoughts in the comments bellow on April Fool’s Day or on any pranks that you’ve heard of through social media or digitally-related.





  1. There was such a wide array of April Fools pranks this year, in television, on twitter and others. I was however worried that there would be another Trader Joe’s prank. I think companies are slowly starting to realize that no one really notices when you don’t do an April fools prank and that the threat of bad PR from a bad joke can be really detrimental. I must give the crown to Snapchat for taking the jab at Instagram and clearly at its parent, Facebook. Their filter April Fools joke was not only really clever, it got them so much attention. It was really the best case scenario for them.

  2. joeking5445 · ·

    I woke up on Saturday and was doing my daily peruising of FB and instagram. I managed to get tricked by two posts on Instagram that talked about fake NFL trades. After searching on Google, I realized that they were false and then realized it was April fools. From then on, I ignored social media for the day.

    It is interesting to see the evolution of pranks. I used to spend my allowance on fake dog poop at the local convenient store to fool my dad. Now, people can order pranks off Amazon or post something to social media to fool people. On demand pranking.

  3. CarbNatalie · ·

    Great post! I think that the Snapchat filter was a great way to kind of address the “issues” that have come up between the two tech companies over the years. I admittedly was quite confused at the filter until I read this and now it makes it that much better. I never was aware that companies would take a day like April fools and utilize it for their own agendas.

  4. ghakimeh · ·

    Great article! I noticed a few April Fools articles on Yahoo this year. There was one article that was just so silly and absurd that it was actually a bit annoying. It was an article stating that the NFL requires the Miami Dolphins owner to sell the team after voting to keep the Raiders in Oakland. I do think for them to be funny they have to truly be believable, but as you mentioned, similar to the Trader Joe’s story, they could also cause outrage if too believable. The challenge remains to use the April Fool’s article to help build on the brand, like what SnapChat did.

  5. lesleyzhou · ·

    Creative post and fun to read through given April Fool’s was this weekend. Like you, I do wonder when companies and individuals with reputable brands on Instagram and Twitter draw the line when it comes to pranks. I actually scrolled past one of my favourite Instagrammers, @blogilates, this Saturday and noticed a long new post about how she was promoting some new waist-trainer product that was “amazing” and “instantly slimming”; I remember feeling completely shocked and confused because that did not seem align with the health values she’d always advocated in the past. She stated the link for her new waist trainer was in her bio and urged all her followers to purchase ASAP – I almost unfollowed her immediately, but thought twice since I actually quite like her daily inspirational quotes. Few hours later, she revealed her last post was most definitely an April Fool’s prank and that she wanted to teach us the power of photoshop and for all her readers to beware of these false “quick-fix” purchases that tried to replace health and nutrition. While I thought it was a clever way to grab her followers’ attention, I wonder if she ended up losing followers before they were able to see her big reveal…

  6. Really great post. I do confess that – while i was once a fan – I’ve definitely grown weary of the April Fool’s day tradition on SM. I blame Google.

  7. Fun post! The article you linked about Snapchat’s prank mentioned that April Fools Day is essentially “useless internet day.” A couple people mentioned prank articles about the NFL–I read one about fresh water dolphins being re-incorporated into the Finger Lakes that 3 of my friends had shared without any caption…I’m hoping they realized it was a joke. Misleading articles can be dangerous when you consider that many people believe it.

    That being said, there are other fabulous ways to prank via the internet without risking confusion or anger. See: Denny’s twitter (ever the jokesters.) I signed my boyfriend up for emails from Wizard World, Cement industry news, Guy Fieri, and Farmer’s Only. My mom pranked me with a series of texts saying she was going to come visit, sit in on my classes, and hang out in my room during the day.

    Social media also allows an outlet for fun pranks–UGBC hosted a social media contest where you share photos of your best pranks to win $$$. Fun little way to spread the laughter.

  8. jordanpanza29 · ·

    I connect to the first line that it was the SuperBowls for jokers. My friends all know that my favorite “holiday” is in fact April Fools days. I think digital business has made this holiday a lot easier to be a success. For example one can easily write a fake Craiglist post saying they have a free goat and put their friend’s contact info (I have never done this but I know people who have). This results in a frenzy of text messages from randomly people inquiring about said free goat. I think it can also be a great way for the big businesses to connect with users. It can be very simple for them to post a fake tweet or video and if done right I think it can be quite comical, harmless and helps to make this business seems more human as it shows that they do not have to be able selling their products at all times.

  9. LOVE this post! I actually DID get totally fooled this year. One of my friend’s left his engineering job years ago to pursue a career in photography, and he’s awesome at it (sells to Nat Geo and stuff). Anyways, he wrote a novel on Facebook about how he appreciated everyone’s support, but it was time to throw in the towel and head back to a desk job. HUNDREDS of people freaked out and commented telling him not to, me included, and of course we all felt like idiots when he said it was a joke. Too far? Maybe a little. He even had some clients that saw it and thought their projects wouldn’t be done on time…I’m personally not a fan of April Fool’s jokes because I’m always afraid they’ll go wrong. Like you said, people don’t read to the end of the story, or they don’t check back later to find out it was a joke. But if it’s all in good fun, and stays lighthearted, I guess I can deal with it. Great idea for a post, by the way!

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