The IS6621 quiz results are in!
And it’s safe to say, no one in IS6621 is smarter than Professor Kane (including myself considering I designed a quiz that only two people passed) … Whoops!
Average Score: 36.5% … Ouch
Highest Score: 11/15 = 73%
- IP Address: 126.96.36.199 → @geraldckane is this you?
Hardest Questions: #3 & #5
The most challenging questions turned out to be #3 (What percent of digitally maturing companies attract new talent through use of digital?) and #12 (The average employee spends how many hours per week on email). While this may seem like evidence that few people actually completed the MIT Sloan readings, in reality, I suspect this is due to the specificity of these statistics.
Easiest Questions: #6 & #11
Not surprisingly, the easiest questions ended up being #6 (Tweets with ____ than 100 characters get 17% more engagement) & #11 (As of November 2016, 57% of LinkedIn users were: Female vs. Male) — both of which had only two answers to choose from. In terms of #6, the majority of people in IS6621 recognized that short-and-sweet engages people best — and could be a strong argument in favor of Twitter’s character limit.
- One of the greatest surprises for participants was that the fastest growing age demographic on Twitter is 55-64 (Question #14).
- Others were shocked to find that digital connectivity exceeds oral hygiene on the list of global priorities (See question #9).
- One not so surprising question for participants was that YouTube reaches more people between the ages of 18-34 than any cable network. Sounds like our class might be majority cord-cutting.
- Participants undervalued the monetary value of Snapchat geo filters (As seen in Question #5). Maybe we should take a poll for Snapchat Spectacles?
- The quiz is flawed. With only two people eclipsing the 65% passing grade, I would definitely redesign it in the future to test more of the digital strategy concepts we’ve discussed in class rather than industry stats.
I’ve included the complete quiz results below in case you want to check out a particular question, and also to give you a sense of what it looks like on the back-end if you were to create your own WordPress Polldaddy.
Thanks to everyone who participated! Hope you walk away with new SM tidbits to throw into your back pocket next time you are shooting the breeze with Evan Spiegel.