So, you fell for it and started reading my blog post- I have mastered clickbait. But, at this point, you should probably know that my title is absolutely fake news and I can truly say that this was one of my favorite classes at Boston College.
I was very nervous beginning this class because 1) I thought MBA students were kinda scary (sorry) 2) I’ve never been in a class where the use of social media was so central to my education and 3) Prof Kane did a great job the first day warning us about this class. But nevertheless, I stayed because I knew it was rare to find a class where snacks were guaranteed every class and I thought it would be fun to go outside my comfort zone. Luckily, my decision to stay paid off.
What I Got From This Class
I think the way technology was used in this class really made it so all of us could be creative, intellectual, and engaging. This combination is really rare in my experience. After the first couple of weeks, I became very comfortable tweeting, blogging and interacting with people on Twitter. It was a strange feeling for me to engage with my peers on social media in an intellectual manner. Going from a world #TBT and #OOTD to Prof Kane’s world of #IS6621 was really beneficial for me personally and intellectually. Throughout the semester I was able to see how social media can be used in ways that can really enhance my education, rather than distract me from it. Expanding the interactions with my peers outside of the classroom allowed us to engage more in each other’s interests and learn more from each other.
I also found that I became more confident in my writing and researching skills. Many of the topics I chose to blog about were not necessarily well-constructed ideas. So, through research of vague topics that were much more unchartered than I was comfortable with, I was able to refine my researching skills to develop more concrete ideas. Additionally, writing about topics I was genuinely interested in allowed me to be more creative with my work. This level of creativity and flexibility is not common in the business school.
This class also made me more willing to learn about things I didn’t think I would be interested in or didn’t think that it was intellectually in my reach (@ blockchain). Going outside my comfort zone really paid off (surprise!) Through learning about topics such as AI, blockchain, and VR, all things that I had little to no knowledge of, I was able to see the importance of being informed. These are all really important technologies that will be a part of my life whether I learn beforehand about them or not. Being prepared for how these technologies may disrupt future business is essential to being relevant in the world of the future. Though I cannot say that I have a great grasp of what blockchain is or what AI may be capable of in the future, I am now informed enough to carry out a conversation about it or understand how it may impact our future.
Hopes For After #IS6621
I hope that I will continue to expand my knowledge about social media and digital business. This class has shown me how easy it is to learn and explore different ideas on twitter. Having the requirement of tweeting and blogging forced me to look into what’s happening in the world but I hope after this class I keep that motivation. Though it will be a bummer to not have 30 minutes devoted to what happened on Twitter during the week, I will try to do my best to keep up with what is happening because it has been fun. As much as I will try to replicate what I love about this class, I will still be very sad once it is over.
Final Thoughts On Where Social Media and Digital Business is Headed
Social media and digital business will continue to be more integrated as we progress. My coffee pot will start brewing 30 minutes after my alarm goes off and when my coffee is finished brewing my car will start. Sounds crazy but hey, look at what Ikea wants a kitchen table to be able to do in 2025. I am excited for the changes to happen not only in the consumer realm but also the possibilities of what businesses will be able to do. We are living in a world where we are producing so much data and information because of what we share that there is a huge potential on the business side. Needs that we don’t even know we have may be met because of the information that we are sharing on social media. Some people may think it’s scary but I think it’s awesome. Who’s with me?
Thank you, Prof Kane and IS6621 classmates for a great year! This class was invaluable in my educational development and was a great course to complete my business/marketing degree.