From Zoom-In to Zoom-Out

Thank you Professor Kane for a most excellent adventure this semester! This content-rich current-event driven course certainly kept us on our toes, which is why for all the incoming SM&DBers I have this to say:

#IS6621 is like a box of chocolates, you never know what you’re going to get!


This final post outlines the five key tidbits and takeaways that I will carry with me beyond the walls of Stokes 195 South.

1. Understanding the world of social media and digital business is like trying to play tether ball with beer goggles on…tough to gauge, but oh-so captivating.


2. A change-oriented mindset is the name of the game.

And with that….

a. Cross-discipline collaboration is key.

b. The best digital managers navigate ambiguity while also inspiring new ways of thinking and problem-solving.

c.  Active experimentation is necessary for innovation.

3. Know your Curly Fry Conundrum.

This requires continually identifying the patterns, homophilic habits, and trends that we take for granted and discerning whether they provide meaningful insights.

4. Character is capital!

The notion of a search engine reputation dashboard (highlighted by Rachel Botsman) is not so far fetched.  And if our jobs, brains, and window seat are at risk, then it is critical to protect from disruption the one thing we do have control over: our integrity.

5. Explore don’t Exploit

As Professor Kane suggests, the Internet was inevitable, but Twitter was not. How we interact with perpetually evolving technologies trumps the unavoidable what. Ultimately, deployment of the latest technology is not the preeminent concern, but rather structuring group environments to accommodate the conditions of the digital climate. This requires making room for creativity, risk, and personal growth in order to foster agility, and hopefully optimize the way social platforms are used.   

All in all…

Looking forward to following #IS6621 for semesters to come!

As a final question for Professor Kane, what do you see IS6621 looking like in five years? If not a prediction, maybe some aspect of the course that you hope to reinvent?


  1. JoshLArtman · ·

    Nice final post Faye! I like how you emphasized the importance of taking creative risks and experimenting, because that’s definitely what we’ve been studying in class this semester. Between all of the apps, companies and social media accounts we’ve discussed, I’ve definitely noticed that risk-taking is the name of the game. Sometimes this risks don’t pan out (Pepsi’s ad campaign, etc.), but other times they do. No one ever made it big on the Internet by playing things safe!

  2. Nice way to wrap up! My favorite point of yours was the one about character. You are absolutely correct in your observation that our character is the one thing we can control. I would like to extend the meaning of character to include tenacity, to reflect how important it will be for the working population to be able to adapt and change. Personally, I like to be optimistic and believe that we will continue to survive and thrive, whatever the future of work may be.

  3. dcardito13 · ·

    I really enjoyed this final post! The five main takeaways that you outlined were 100% on point and in accordance with our journey throughout this class. My favorite point that you made was in the second comment, that “cross-discipline collaboration is key.” I completely agree with you on this, that there are so many different areas of business in various industries that need to be discussed with an open-mind based on the opinions and contributions to specialists in different fields.

  4. Good question. I’m not sure I know what it will look like in 5 years. If I look back to 5 years ago, the content has changed radically but the structure has been relatively stable (albeit with some tweaks). I expect the same in 5 years. Really I’ve built the class to be agile in order to study a rapidly changing phenomenon. It is both set up to sense those changes (i.e. through Twitter discussions and presentations) and respond to them (reading structure and your evaluation of them). So, as long as Twitter and WordPress stay in business, I think that part will remain the same. Perhaps the biggest shift might be if #IS6621 could escape its bounds as a freestanding class and become a CSOM wide effort similar to Portico. Imagine an #IS6621 like structure on top of your whole college experience! I think it would be truly revolutionary, but I doubt BC is bold enough to make it happen (and maybe they shouldn’t be).

  5. erinfitzpatrick123 · ·

    Love this post Faye! I love the beer goggles reference haha. I also agree that moving forward we will all have a change-oriented mind set, which will definitely keep us all on our toes, and constantly updated with that is happening in the world. I think that knowing this, and learning all of the things we did about the changes in digital business, leave us all with a great step into the real world (scary), and will differentiate us from our peers. Thanks Prof Kane!

  6. katherinelgold · ·

    Nice and succinct wrap-up! My favorite point of yours is how a change-oriented mindset is key. One perspective that’s stuck with me is that “the most dangerous phrase is ‘we’ve always done it this way.'” Unfortunately, (or fortunately?) managers can no longer expect to go about business the same way they’ve always done it. As technology continues to evolve, we will all be challenged to stay on our toes and accept change–or fall behind. It seems like @geraldckane‘s class is well-structured to adapt to these sweeping changes in the digital landscape.

  7. knowing how many ups and downs we’ve had just this semester, it is so interesting to think of what the following generations of IS6621 will experience. I like how you’ve organized your post into a manual because I was re-living the semester as I read through it. I think the most important yet the most challenging one here is #4, especially given the sheer number of users and contents that are all striving to attract attention and generate traffic for their self-brand.

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