Thank you Professor Kane for a most excellent adventure this semester! This content-rich current-event driven course certainly kept us on our toes, which is why for all the incoming SM&DBers I have this to say:
#IS6621 is like a box of chocolates, you never know what you’re going to get!
This final post outlines the five key tidbits and takeaways that I will carry with me beyond the walls of Stokes 195 South.
1. Understanding the world of social media and digital business is like trying to play tether ball with beer goggles on…tough to gauge, but oh-so captivating.
2. A change-oriented mindset is the name of the game.
And with that….
a. Cross-discipline collaboration is key.
b. The best digital managers navigate ambiguity while also inspiring new ways of thinking and problem-solving.
c. Active experimentation is necessary for innovation.
3. Know your Curly Fry Conundrum.
This requires continually identifying the patterns, homophilic habits, and trends that we take for granted and discerning whether they provide meaningful insights.
4. Character is capital!
The notion of a search engine reputation dashboard (highlighted by Rachel Botsman) is not so far fetched. And if our jobs, brains, and window seat are at risk, then it is critical to protect from disruption the one thing we do have control over: our integrity.
5. Explore don’t Exploit
As Professor Kane suggests, the Internet was inevitable, but Twitter was not. How we interact with perpetually evolving technologies trumps the unavoidable what. Ultimately, deployment of the latest technology is not the preeminent concern, but rather structuring group environments to accommodate the conditions of the digital climate. This requires making room for creativity, risk, and personal growth in order to foster agility, and hopefully optimize the way social platforms are used.
All in all…
Looking forward to following #IS6621 for semesters to come!
As a final question for Professor Kane, what do you see IS6621 looking like in five years? If not a prediction, maybe some aspect of the course that you hope to reinvent?