Monthly Archives: October 2017

Instagram’s (and Spotify’s) Biggest Mystery

A few weeks back, I received a text in a group chat from a friend from home. It was a screenshot of an Instagram account, specifically a screenshot of a girl in a bikini somewhat close to the camera, with a quaint sunset and calm waters behind. I paid no mind at first, thinking that […]

The Power of YouTube

In my elementary and middle school years, my friends and I would spend hours on end on YouTube watching video after video, jumping from singers to dance groups to entertainers like Jenna Marbles. We even claim to have discovered Justin Bieber because we would watch his initial performances and earliest videos that he posted on […]

Managing and Increasing Virality in 2017: Further Reflection

It is incredible to see how one viral video can create such buzz in the media. This phenomenon has given companies a new way to help connect consumers to their brands. Reflecting on the “Sony and JK Wedding Dance” case we read, companies such as Sony have had to learn how to deal with how […]

Warning: This blog post might make you want to workout

Since college, working out has become more of a mental challenge than a physical one. Without my set schedule in high school of sports after school, I’ve found it increasingly difficult to motivate myself to change into workout clothes between classes, walk in the freezing cold to the Plex, workout, shower and get back into […]

Ways Social Media Boosted the Hair Industry

Social Media has now become a go-to marketing strategy where businesses in different industries can take advantage to expand their brand. One industry that has boosted from incorporating social media is the multi-billion dollar hair industry. The hair industry has become an even more popular industry with millennials being more in tune with both social […]

Bridging the Gap between “Like & Share” to “Order Now”

Facebook has been making large strides recently to turn its social media channels into avenues of purchase. Starting with Instagram, they have expanded their “shoppable” post feature to now allow any company using the BigCommerce e-commerce platform to tag their products. This feature was first shown off last November and was originally only available to […]

Social Media’s Role in the Sports Industry

Social media plays an instrumental role in the sports industry. Almost every league, team and player has a social media presence with thousands if not millions of followers on the various platforms. Social media has transformed the sports industry in the past couple of years. Social media has allowed players and teams to expand and […]

Love’em or Hate’em: Barstool Sports

Started by Dave Portnoy in 2003, Barstool Sports has grown from a print magazine, distributed by hand to bars around the Boston area, to a one of the most influential sports media companies in the world. They have transitioned into a massive player on social media with their own account @barstoolsports and @oldrowofficial, having 2.9 […]

Internet of Things is here to stay and will change our lives forever

According to Forbes, Internet of things (IoT) is “Simply put, this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cellphones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of.  This also […]

What Happens When the Ref Gets it Wrong?

Modern digital technology allows anyone with an internet connection and an opinion to weight in on decisions made by a sports official. Using an example from an NFL game this past weekend, this post examines the typical social media response to dubious calls.

Banks Better Watch Out

It’s no secret that like other industries, the banking sector has felt the effects of technology shaking its foundations. And to its credit, most institutions have attempted to respond. Almost every branch has rolled out its own platform for online and mobile banking to serve the needs of a convenience-conscious consumer. Mobile deposits, digital transfers […]

Has Uber Reduced Drunk Driving?

The ease and convenience of Uber and other ridesharing services are helping to reduce drunk-driving crashes, but a recent study by Christopher Morrison, a researcher from the University of Pennsylvania, suggests that this reduction is not as widespread as we may hope. The study looked at ridesharing program availability and car crash history in four […]

Podcasts: a Win-Win for Both Parties

This summer, I had found myself in a very systematic, tight schedule in order to get dressed, pack my bag, make a lunch, etc. before work. Every morning my roommates and I would leave at 7:30AM to Cleveland Circle T stop to catch a seat for our commute. On our walk, we would catch up […]

The Music Industry Is Screwed

Musician’s ability to make money off of streaming services is something that is widely reported about and speculated upon. While exact payouts per play for songs are not made available by streaming services, several artists have released their financial statements to show just how cripplingly little they are actually receiving from streaming services. Every few […]

Original Shows – A New Battlefield For Tech Companies

After iPhone X launched, Apple caught attentions again by its giant deal with Mr. Spielberg’s Amblin Television and Universal Television, a unit of Comcast Corp.’s NBCUniversal, to make new episodes of “Amazing Stories,” a science fiction and horror anthology series that ran on NBC in the 1980s. The budget for “Amazing Stories” will be significantly more […]