Every morning, I wake up to emails from TheSkimm and the Morning Brew. Both of these website platforms offer daily journals: TheSkimm is about the goings-ons of the world, and the Morning Brew focuses on any financial and business news that is relevant to today (and very helpful in CSOM classes, too!). It’s a sacred part of my day…waking up, pissed at my alarm, rolling over, scrolling through Instagram and Snapchat, and then…reading TheSkimm and my Morning Brew. It’s become apart of my ritual, and it would be easy to write a blog post on either subscription, and honestly, maybe I will. However, today is not that day.
Two weeks ago, I was sitting in my Leadership class, listening to Elise Pillips, the Director of the Office of Health Promotion here at BC speak to our class about the resources we have as students. She mentioned a website, called Greatist.com, that students can visit and subscribe to for daily stories, advice, recipes, and even workouts for people who want to focus on their health. I scribbled down the name of the website, thinking to myself that it’s just another stupid website that preaches to the choir about resitricting carbohydrate intake, lifting weights to lose fat, and all of the stuff that we girls always read about in those #fitspo (aka BS) captions on Instagram.
Just what insecure girls need, another website and social media platform to promote being fit, fun, healthy, and fab!!!
Obviously, I was curious. Body image, eating healthy, and being in shape are topics that are on the forefront of my mind. I would be lying to you if they weren’t. I went on Greatist’s website, and the first thing I saw was their motto, big and clear across the header of their site: “5 Stories. 1 Daily Email. Every reason to get healthyish.”
…Healthyish!!! At first the idea of being healthy…..ish amused me, but after perusing their content and articles, I’ve found that it’s true. Greatist.com is healthyish. They’re not going to try to force you to change every habit of yours. Greatist is not going to tell you what to eat, when to eat it, and how to murder yourself at the gym so you’re a #fitspo #twig. Instead, they try to encourage their subscribers to start off in the right direction. Greatist encompasses all aspects of your health. Instead of focusing solely on physical health, Greatist’s writers also include content about mental health, family life, workout ideas, ironic and funny articles, skin care, high school reunions, clothing, ignoring your fitness instructor, and lots and lots of GIFs.
I can sit here and tell you all the reasons why the website is the Greatist. But seriously….
What makes Greatist the greatest?
Greatist was created in April of 2011 by Derek Flanzraich, a Harvard graduate. Flanzraich focused on a very specific niche of the market to promote healthyish living, for the motivated, but not obsessed, person. Greatist is a next-generation media company, producing online content on fitness, health, and wellness. Their content is backed by science, but the conversation is always authentic and real. Since it’s founding in 2011, the website has grown to over 10 million unique monthly users. Of those users, 65% of them are women, ages 10 to 34, the exact market segment the Greatist team was targeting. The Greatist editors and writers try to write deep, engaging articles with the purpose of educating their audience, not simply promoting advertisements or clickbait. You can learn more about Greatist and their goals for the future of health and wellness here:
There are a plethora of websites that focus on fitness, and Greatist aims to be the website that people return to time and time again. Their content is fun, informative, and realistic. It is easily accessible due to the daily subscription service, which delivers a newsletter with five unique stories to your email every day. Flanzraich puts a heavy emphasis on quality over quantity, and strives to create loyalty from Greatist readers. In his interview with the American Marketing Association, Flanzraich notes that there has been a shift in the world of social media content, especially fitness, due to Facebook and Pintrest. These websites strive to place only quality content in front of their consumers, and Greatist does the same. Writers don’t focus on writing good articles, but rather putting out the best possible content for their readers. Each article published must be cited by PubMed, and is then approved by multiple experts. They exclusively post original content, not pulling articles off of mainstream news sources. Sounds pretty legit to me.
Greatist is all about building a community. They want to connect like-minded people to each other and shed light on prominent fitness and health issues. They’re all about fun, which is one of my favorite parts of their organization They’ll even send you a free *temporary* tattoo when you sign up!! Why? Why not. They even say if you actually want a tattoo of the Greatist logo, they’ll pay for it themselves…no questions asked.
It’s the little things about Greatist that makes them awesome, but ultimately, I love Greatist because it’s a next-gen website that helps people be their best. That’s it. I think that fitness, wellness, self-love, and health are important topics of conversation, and they shouldn’t be sugar-coated and dressed up. Greatist is open and honest about people’s everyday struggles with weight loss, stress relief, and just living a healthyish lifestyle. That’s the kind of positivity I want in my inbox every morning.