The way in which people are finding out news and current events is rapidly transforming as new technology and companies emerge. People used to strictly rely on the news and newspaper for updates on current events and basic news, but now a lot of people do not own TVs nor do they have newspaper subscriptions. Thus, a lot of people, especially millennials, turn to alternative websites or apps to stay updated on news. Skimm and Morning Brew are two companies that send out daily blasts over email with all the major news. Both emails list all the current major events with easy-to-understand summaries of what it means and how it will affect the world/people. Although, both companies send out emails every day, each platform focuses on a different topic. Skimm gives updates on daily news and current events and the Morning Brew gives updates and explanations on the financial market. These two platforms are unique because they report news in a way people can understand and in a way that is easy to remember. Also, the daily reports list out all the major news stories with a little summary underneath, so people do not read a full article. This way people will know everything that is going on without having to take the time to read ten separate articles. Also, if a certain topic peaks a reader’s attention, the reader can then go online and find a more detailed and in-depth article about the topic to find out more.
Although, there are still people who read the newspaper, the number of people over the years has dropped. Less and less people are subscribing to newspapers because people can get information for free on the internet. Most people u
sed to all subscribe to the newspaper and read it every Sunday, if not everyday. Now, that there is advanced technology and people can get their news on the go and immediately, less people subscribe and look at the newspaper. Thus, these two platforms have a huge advantage – they are free and digital.
The Morning Brew and Skimm are able to succeed because they deliver news to people in a way that people can understand and relate to. A major problem with news articles is that they are too long, detailed and hard to understand. A lot of people just want a little summary on each topic, instead of reading a lengthy article. They get bored quickly with long articles. The Morning Brew and the Skimm offers people a way to gain knowledge on the news and market in a simple, quick and easy to understand way.
The Skimm targets millennial women and hopes to inspire them to have better knowledge about what is going on in the world and encourage them to take action. This platform sends out a daily blast to over 5 million people at 6 am every weekday. For example, last year, the Skimm worked with Rock the Vote to get 110,000 people to register to vote, which 95,000 being women. This is great. The Skimm is using its platform to encourage people to take action. The right to vote is an amazing right the American citizens are given, thus the Skimm is using its power and reach to give people power and encourage change.
Personally, I rely on the Skimm and Morning Brew for updates on current events and the market. I don’t have a TV at school, so I do not watch the news, and I never readthe newspaper or go on newspaperwebsites. Thus, when I heard about these two companies, I subscribed to both of them and use them all the time. They are extremely convenient and quick to read. I read both of them while I have my coffee in the morning. They each take about five minutes to read and they keep me updated on what is going on. I used to find myself being overwhelmed or confused when I would go on the Wall Street Journal or New York Times website because I would never know which article to read and then once I read one article I would get bored and stop reading. Thus, I would only be informed on one story. Now, that I have the Morning Brew and the Skimm, I can be informed on a various financial and traditional news topics.
New technology and changing trends are encouraging people to turn to different outlets to get news, instead of the traditional methods: newspapers and the news. Now, a lot of millennials use the Skimm and Morning Brew to get daily news and updates on the economy. People turn to these two platforms because they are convenient – they get sent right to your inbox, free and easy to understand. It will be interesting to see how these two companies evolve over the coming years. Personally, I think that they will continue to grow in popularity and be one of the front-runners on the way in which people find out their news. I would not be surprised if these websites start sending out alerts throughout the day to keep people updated in real time instead of having to wait a day to find out all the news.