The Future of News – theSkimm and The Morning Brew

The way in which people are finding out news and current events is rapidly transforming as new technology and companies emerge. People used to strictly rely on the news and newspaper for updates on current events and basic news, but now a lot of people do not own TVs nor do they have newspaper subscriptions. Thus, a lot of people, especially millennials, turn to alternative websites or apps to stay updated on news. Skimm and Morning Brew are two companies that send out daily blasts over email with all the major news. Both emails list all the current major events with easy-to-understand summaries of what it means and how it will affect the world/people. Although, both companies send out emails every day, each platform focuses on a different topic. Skimm gives updates on daily news and current events and the Morning Brew gives updates and explanations on the financial market. These two platforms are unique because they report news in a way people can understand and in a way that is easy to remember. Also, the daily reports list out all the major news stories with a little summary underneath, so people do not read a full article. This way people will know everything that is going on without having to take the time to read ten separate articles. Also, if a certain topic peaks a reader’s attention, the reader can then go online and find a more detailed and in-depth article about the topic to find out more.

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Although, there are still people who read the newspaper, the number of people over the years has dropped. Less and less people are subscribing to newspapers because people can get information for free on the internet. Most people u


sed to all subscribe to the newspaper and read it every Sunday, if not everyday. Now, that there is advanced technology and people can get their news on the go and immediately, less people subscribe and look at the newspaper. Thus, these two platforms have a huge advantage – they are free and digital.

The Morning Brew and Skimm are able to succeed because they deliver news to people in a way that people can understand and relate to. A major problem with news articles is that they are too long, detailed and hard to understand. A lot of people just want a little summary on each topic, instead of reading a lengthy article. They get bored quickly with long articles. The Morning Brew and the Skimm offers people a way to gain knowledge on the news and market in a simple, quick and easy to understand way.

The Skimm targets millennial women and hopes to inspire them to have better knowledge about what is going on in the world and encourage them to take action. This platform sends out a daily blast to over 5 million people at 6 am every weekday. For example, last year, the Skimm worked with Rock the Vote to get 110,000 people to register to vote, which 95,000 being women. This is great. The Skimm is using its platform to encourage people to take action. The right to vote is an amazing right the American citizens are given, thus the Skimm is using its power and reach to give people power and encourage change.

Personally, I rely on the Skimm and Morning Brew for updates on current events and the market. I don’t have a TV at school, so I do not watch the news, and I never readthe newspaper or go on newspaperwebsites.Screen Shot 2016-08-14 at 10.55.05 PM.png Thus, when I heard about these two companies, I subscribed to both of them and use them all the time. They are extremely convenient and quick to read. I read both of them while I have my coffee in the morning. They each take about five minutes to read and they keep me updated on what is going on. I used to find myself being overwhelmed or confused when I would go on the Wall Street Journal or New York Times website because I would never know which article to read and then once I read one article I would get bored and stop reading. Thus, I would only be informed on one story. Now, that I have the Morning Brew and the Skimm, I can be informed on a various financial and traditional news topics.

New technology and changing trends are encouraging people to turn to different outlets to get news, instead of the traditional methods: newspapers and the news. Now, a lot of millennials use the Skimm and Morning Brew to get daily news and updates on the economy. People turn to these two platforms because they are convenient – they get sent right to your inbox, free and easy to understand. It will be interesting to see how these two companies evolve over the coming years. Personally, I think that they will continue to grow in popularity and be one of the front-runners on the way in which people find out their news. I would not be surprised if these websites start sending out alerts throughout the day to keep people updated in real time instead of having to wait a day to find out all the news.



  1. juliasmacdonald · ·

    I love theSkimm and Morning Brew! Like you mentioned these services are free, entertaining, and current, which makes them so successful for the 21st century person on-the-go. I also tend to trust them more than the news I read on Facebook and Twitter because they are curated, not just user-generated. In a world of fake news, it’s nice to have an option that is still as convenient but is screened for accuracy prior to publication. Another great one to check out is The Hustle, which is geared towards business and tech- an awesome resource for this class!

  2. It is interesting to see the change in the way news is being delivered. I think it is an incredibly important topic to cover, and talk about. I am a subscriber to the Skimm, but I also worry about the way it caters to how millenials, etc. consume the news. Getting the news delivered in bursts is good for quick updates, but you can miss a lot of context. I worry about how many go on to click to the attached articles for background. Does it just exacerbate the problems we are all having now because people see a headline, read only that, and don’t go on to read the story to verify that it is true/plausible/has actual sources?

  3. rjacques62 · ·

    Really interesting post! I had heard about the Morning Brew before but didn’t know much about it. Seems like a good way to keep up on current trends and news. Still a big fan of a paper copy of the Wall Street Journal though, maybe its just the finance major in me. I agree with Lily that bursts are a good way for quick updates but you might miss some of the context; that’s why I like the Wall Street Journal app, they send you notifications with important events and then you can click on them to get the full article. Only downside is the cost…

  4. m_thompson19 · ·

    Great article! There are so many different ways in which people get their news – some reputable and some not so much. I wonder how these companies, that have a similar once-a-day model to newspapers, compete with the nature of twitter and Facebook that allow for instant, breaking news updates. With that being said, their model of having newsletters is likely a good way to filter out “fake news.” I wonder if the higher likelihood of fake news to be delivered through twitter and Facebook will make people take a step back in the direction of companies like morning brew and skimm as their main news source. Being an informed individual is incredibly important in todays day and age, and I can definitely see the value of subscribing to these types of platforms.

  5. emmaelennon · ·

    The Skimm is definitely popular, so it’s a good topic to discuss here. However, I agree with @lwennbie in that it’s a model that definitely presents potential challenges/risks — TheSkimm has a tremendous responsibility, given the brevity of their newsletters, to present the information is a digestible but not overly simplistic/reducing way, which sometimes they get right and sometimes they don’t. Some news is arguably better than no news, and overall I agree that it makes learning about current events easier, but I’d definitely be curious to know how much traffic TheSkimm sends to its linked sites/articles!

  6. Yvette Zhou · ·

    Nice post! I have never used the Skimm and the Morning Brew for news reading. Usually I just skim the news on the default App “News” in iPhone. There is no doubt that people are more reading news and articles in the App / Digital format instead of newspapers because of its convenience and fast-reaching. From your post, I can guess these two Apps have worked on their interface and how news should display to provide an easy way of reading. I also think the algorithm behind is critical for recommending the news related to the audience. New technology does shift the trends and serve us well!

  7. Interesting. I also read the Skimm, but I feel like I get most current news from Twitter. Yesterday, I found out about the terrorist attack via Facebook, with many of my friends marking themselves as safe. I clicked the notification, and learned what had happened in NYC. From my experience, by the next morning, the news is already somewhat outdated. I want to know what’s happening as it happens, not in summary form once a day. I’m interested to see how the market for these types of emails gets more and more saturated.

  8. Nice post. Companies like these, if they can be successful, can be a huge solution to the “fake news” problem.

  9. ericiangesuale · ·

    I really liked how The Skimm devoted attention to each of the candidates’ platforms during the Presidential election. I liked the fun vibe to it, but honestly thought their fun wordiness sometimes took away from the experience as I was trying to quickly “skimm” through their email and not make connections between the title and the mini-article. I need to try Morning Brew though! I like how many other news sites have condensed briefings now too which I enjoy reading.

  10. maririera19 · ·

    Awesome post! I also am a subscriber to both TheSkimm and the Morning Brew, and I think its the best way to get reliable news quickly. My favorite part about them is that they both have a witty persona. They both give facts but when you read them its less like reading the news and more like being updated on current events by a friend.

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