When the second week deliverables included creating a Twitter account, blog profile and signing up for snack time, I knew I was in for a treat with this course. And, while I can say this course has little in common with any other course I have taken over the past four years, I can confidently say I have gained one of the best learning experiences. Endless information, conversations and healthy debates opened up a whole knew realm of education through my eyes. While I feel I could write a blog post much longer than 800 words on what I have learned this semester, I have decided to break it up into four of my biggest takeaways.
- Digital and technology are integrated into everything.
- You can never be too current.
- Time will tell.
One: Over the course of the semester we covered a plethora of random topics, and somehow they all involved some form of technology or digital maturation. Starting with the first class, we learned digital maturation is a vital aspect of companies and businesses today. While it’s not about making one monumental shift, digital maturation is more about finding a system where the business is constantly maturing with their consumer and the industry they are in. Most of the time, this involves the implementation of technology.
Looking back on presentations, blog posts and tweets, it is clear that technology is the future and redefining the way business is orchestrated in every line of business. For example, we read @cgoettelamn23 blog post, “Retail Isn’t Dead: How Walmart Plans to Stay Relevant” where we learned Walmart’s mobile payment is a hair behind Apple’s. We also learned from @TaylorVanHare’s presentation that Estee Lauder is implementing augmented reality within the makeup industry and @jracques62 taught us about a shaving company that used digital advertisements and humor to hit the ground running; Dollar Shave Club.
@SherittaColeburn discussed “Ways Social Media is Boosted the Hair Industry” and how Birchbox uses customer interaction through Snapchat in order to connect with their consumers and better serve their needs.
Last week, @hacketju walked us through technology within hospitals and the routines of nursing, while @ProfKane suggested they are still far behind and could enhance their technological use with iPads. The point being, every industry, big and small is either implementing technology as a vital aspect of their business, or redefining how business is done in order to remain relevant.
Also, one could never forget @BrianDenton’s presentation and twitter interaction with the Hartford Yard Goats in hopes to receive an A. Baseball and technology; not the first two things you would automatically put together.
To wrap up learning point number one, it is fair to say that technology is the future and if your business is not integrating it already-the clock is ticking!
Two: This brings me to my second point; you can never be too current. Wednesday at 4:30pm I had this internal routine. I would walk in, feeling up to date and on top of everything since the class met the week prior, and by 5:00pm, after the Twitter discussion, I would be amazed at the things I missed. We were each other’s resources and informers of the most up to date information
(on Amazon) and it was never ending—we defined digital maturation within a classroom.
I loved how much I learned from my classmates; a rare aspect of a course curriculum. I remember one class, roughly in the middle of the semester, someone shared the concept of 29Rooms hosted by Refinery29 in NYC and Los Angeles. The concept is based around a ticket which permits a tour around a creative space where customers can takes selfies and Instagrams amongst the creative set pieces; without a doubt one of the strangest concepts I have ever heard, yet it’s a two+ months since and I not only remember the topic, but am hoping to check it out in NYC during winter break.
Since I was not a Twitter user prior to this class and had to familiarize myself with how the platform works at a nitty-gritty level, #IS6621 was a hashtag I looked forward into typing into the search bar to see what I missed in the two hours I had been offline. Each and every time I checked Twitter as well as 5:00pm on Wednesday’s I was reminded that I can never be too current, and I loved it.
Three: Following the idea of never being too current, I also learned that time will tell. Most of our debates revolving around the creepy/cool line (i.e. Blockchain, Amazon in-house delivery, children’s Uber) however, as we said throughout the semester, 5 years ago we would never get into a car with a stranger, let alone sleep in a strangers house. Yet today, Uber and AriBnB built their top-notch business around these two strategies.
I read an article yesterday that stated if you bought $100 worth of Bitcoin in 2004 it would be worth $140 million today. If people had seen that coming, I’m pretty sure everyone would have jumped on that bandwagon.
All of these businesses are essentially a shot in the dark and prediction on what consumers will like and dislike, however, with the success of Uber, AirBnB and Bitcoin, it’s proven that there is no guarantee of what will stick or what will not.
Four: And finally, contrary to my point above that revolves around “time will tell, these are just predictions”, Amazon will most likely take over the world; one creepy/cool debate at a time.