Social media and I have been close friends for many years now and we go back and forth between love and hate. At times, I really appreciate the ability to reach for my phone to browse through Facebook, Instagram, and Snapchat. I’m a huge sucker for memes and I spend more time laughing at memes than I will ever admit to anyone… But hey, laughing is good for your health right? Nonetheless, when I realize how much of my time I unintentionally just killed with something so unproductive, I can’t help but hate how easy social media makes it to waste time. As a graduate student, managing my time has become so important to keep a balance in my life. It has ultimately caused me to drift away from social media this year more than ever. I know I can’t place the blame on the platforms though and I have to take responsibility for how I use them, but it’s easier said than done. I can acknowledge that there are benefits to social media that would make me feel less guilty about spending my time on them but I haven’t fully discovered them just yet. So when it came time to pick an elective, I remembered I had a friend who took this class and felt she got so much out of it so I decided to talk to her about it. I wanted to finally push myself to learn how to be smarter about my social media use and understand the digital world on a deeper level. Obviously, she convinced me to take this class.
Given that my friend and I had a lengthy conversation about her experience, my initial thoughts on this class were heavily influenced and biased by the feedback I got back from her. She LOVED this class and to this day still raves about how Professor Kane was one of her favorite professors and Social Media & Digital Business was one of her favorite classes. I remember when she had me try out the Nike Fitness App with her because she was testing it for a week in order to write a blog post about it after. I didn’t really give it much thought back then but now I realize what a cool idea that was and how awesome it was for her to get to incorporate technology into something we did every week anyway and then get to write about it for class. With such a great review from her, I was looking forward to getting started. Nonetheless, the first day still shook me up a little when Professor Kane went over all the assignments, due dates, expectations and the structure of the class. I felt overwhelmed at first and wondered if I was a right fit for the class. My friend had a great experience but what if she was just a better fit? I wouldn’t consider myself the most technologically savvy student and writing is one of my LEAST favorite things to do. The idea of blogging sounded dreadful to me. I studied accounting as my undergraduate major and am now getting my Master’s in Accounting. I like numbers; they’re my strong suit.
But then I thought, if I’m ever going to have a chance to improve on my weakest skills, this is it. I shook off the doubt and decided to not drop the class like some of my peers were going to. I had reached the conclusion that this class is an OPPORTUNITY. Professor Kane is engaging and creates the perfect environment to learn about this rapid moving topic. Like I mentioned, my initial motivation was to be more productive about my use of social media and learn more about the digital world and I have to accept that it won’t be easy but I’m confident that it will be worth it. My friend had assured me that I will get so much out of this class and I’m looking forward to it. After all, the world is being taken over by technology so I can’t let myself pass up this opportunity to be a well-rounded individual on track with the pace of the business world. This is my last semester of college (finally) and my last chance to take a class on something other than numbers and rules. Even in accounting, the presence of the digital world will always be prominent and I need to be prepared. In fact, Professor Kane’s presentation on digital maturity during the second class confirmed my thoughts and proved how many businesses and employees recognize the importance of digital maturity.
I deleted Twitter in high school because it had become too much of a time-consuming distraction, but then I resorted to Instagram and Snapchat and now I’m just distancing myself all together. I know I need a balance so I’m looking forward to learning how to use these apps as a tool to stay informed and efficient. I hope to come out of this class as a productive member of the social media and the digital business world. What that will really entail, I will find out throughout the semester. As with any good challenge, I’m nervous but excited to take this on.