Social Media is a weird thing. It allows people to discuss, argue, ramble about EVERYTHING. Their job, their school, their sports teams, Hailee Steinfeld’s outfit at the Grammys (those purple boots? Yes please.). The internet is a place where people can speak their mind and also a place where a high school girl can get half a million people to help her take prom pictures with the Mets.
5️⃣0️⃣0️⃣K‼️ #CalliesMetsProm is on!
— New York Mets (@Mets) January 27, 2018
My life has been centered around the integration of media into my life at all times. More than any generation, millennials have grown up completely surrounded by the internet. So, coming into this class I thought I was a genius! Social media is my bread and butter. I’m 21 years old. On a daily basis, I probably interact with people on Instagram and Snapchat more than I do in person. But the “digital business” part? That was more abstract to me. What does digital business even mean? Isn’t every business digital now? After week one of this class, I was starting to look at every tweet and article on anything and think, does this count? What about this one?
So I did what I do best. I googled it. (my friends call me the Google Machine. Whatever.) The first thing that popped up was this Forbes article explaining it to us newbies. What I found from my admittedly surface-level internet search was that everyone is talking about digital business. HBS has a whole section dedicated to growing digital business. MIT has an entire business center for it. So this class became particularly relevant to me as I realized that in a growing digital age and age of technology, understanding how this stuff works is important.
I then made my new Twitter for class (original twitter is used to talk about all the music I’m listening to and to see how long the line is at MAs) and followed every news outlet and tech account that Professor Kane followed. This was a challenge as @profkane follows 1000+ accounts on twitter. A night well spent. I then realized that I was not a genius (SPOILER). I was behind on everything. Digital business was everywhere and integrated in everything that would actually affect my future and my focus was on memes and cute puppy videos! When was the last time I read something outside of class? Could I even still read? Immediate panic situation.
I took a deep breath. Okay, Grace, you can do this. I was at home, so I snuggled with my dog for a while. the panic subsided slightly. I went to class on Wednesday with a bit of optimism. And at some point in class during the TAs’ presentations I had an epiphany moment. This class was actually going to teach me something (this should not have been as shocking to me as it was.) It was ok if I didn’t understand the intricacies of bitcoin and blockchain, or how Spotify used analytics to engage with its users. This class would help me learn about that. The most exciting part about this class is how open ended and broad it is. Each student in this class has an opportunity to learn from and teach each other something. We’ve been using Twitter for this class for one week and I’ve already been exposed to topics that weren’t even on my radar. While this class is clearly going to be intensive and constantly engaging, it is also going to give us the tools to learn for ourselves. Pretty refreshing if you ask me.
Another thing I had an epiphany about: Blogging is hard. I had this saved in my drafts for over 24 hours and I never posted it. See ya Wednesday!