Perception vs. Reality

Most of us, if not all of us, have a pretty good understanding of what is expected in a CSOM class. Many courses have relatively similar structures, grading schemes, and workloads. When I initially signed up for Social Media and Digital Business, I framed my expectation around this understanding. Even the course description made the course sound like a more interesting version of computers in management. “Sharing economy, platforms, blockchain…” all were familiar concepts that I was familiar with and had interest in. Using my minimal research and prior experience, I concluded that ISYS662201 would be a pretty chill class.

This perception was shattered during my first two weeks in the class. It became clear that the workload will be heavy and that if I have any interest in succeeding in the class I must expect to get out what I put in. To be honest, I am glad this is case, as the class will prove more rewarding and useful if it consistently challenges me to put my best foot forward.

Though we all realized that class will be far from a walk in the park, many of us see tremendous value in remaining in the course (this is obvious, for otherwise we’d have all dropped). I personally see value in two areas in particular.

Firstly, I expect this class to serve as a true capstone course for an Information Systems student. Though the ISYS Department is replete with wonderful professors and enriching courses, I have not yet taken a class that takes our technical knowledge and combines it with high-level strategy/concepts. have already been exposed to key insights that any manager must consider to have success. As the course progresses, I expect to not only have a much better understanding about a variety of different emerging technologies but also have a better understanding as to how managers should transform their business processes in response to an increasingly digital business landscape.  Such insights will prove invaluable when I begin my career.


Secondly, the course stands to change the way I both view and use social media. For a while now, I have completely avoided the use of social media. In general, I think social media is detrimental to me when used for casual purposes. This course, however, has already shown me that social media is necessary to succeed in an increasingly digital world. Additionally, if one employs expert use of the available platforms, one stands to significantly benefit from having an online presence.

I find it quite encouraging that in only two weeks I already see such an opportunity in taking this class. With this in mind I look forward to meeting the class’s future challenges head on.



  1. Tully Horne · ·

    I couldn’t agree more, Mark. Our class reading this week about Facebook and Group C’s reading about Mark Zuckerberg goes hand-in-hand with your point about managers transforming their businesses in response to the digital business. Facebook is 10 steps ahead of everyone in the field, and learning about companies like them with such great success will benefit us greatly. This class is going to make us think not only about how to adapt to the digital world now, but also how we can prepare for the inevitable constant adaptation we will continue to deal with. I appreciated how quickly you came around to see the benefits of social media as it provides us a unique opportunity to build a network, a personal brand, and simply a way to share stories and thoughts with the much larger social media community. As long as we all put the work in as you said, we are going to be able to go work for a company (or start our own) and be able to effectively communicate to coworkers the importance of adaptation to the always changing digital world around us. This is going to allow us to make a positive impact on the company.

    I look forward to hearing your thoughts in your final blog in May!

  2. tylercook95 · ·

    Mark, I am totally with you, when I first saw the class description I was like oh I totally got this! I’m glad this class is going to be more challenging than I originally imagined. I also am not much of a social media user in my personal life so I am interested to see how things change as we both go through this class. Maybe we will come out social media maniacs who use social media to thrive in our professional lives. I will be interested to see the angle you bring to this class with your app development background as that is a much more in the weeds ISYS class. As you mentioned with this class being an amazing capstone as a chance to bring together our knowledge as ISYS students, I also feel it gives us a chance to bring in knowledge from our other concentrations like marketing or finance to see how social media affects industries that we are interested in. Hopefully the value we see in this class helps us grow in our last semester here at BC!

  3. You guys have convinced me to update the course description to make the differences more clear as students sign up. I do really intend for this course to be more than just a capstone for IS majors (although it works well for that), and more a capstone for all BC students. We’re going to force you to think about how digital technologies will change business and society going forward, and what you can do to prepare. It is really the bookend of Computers in Management.

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