Getting ready to write my second blog post, to be honest, I still had hard time figuring out which topic I should write on. Yes, I definitely thought of talking about Super Bowl 52 after the Philadelphia Eagles’ historic first Super Bowl win on Sunday. I also had a small house party with my friends at my home, getting excited to see the beginning of the Patriots Dynasty, and then feeling dismal for the loss in the end. Social media feeds on my Facebook, Instagram, and Twitter were covered with live game coverages.
Moreover, how quickly social media responded to every second of game was very intriguing. For example, the NFL’s Instagram page posted the picture of Brady getting strip-sacked right after the final play of the game. 8 minutes later, as far as I saw on my phone (see the screenshot I attached), ESPN app told the breaking news on the Eagles winning the game. This was the moment I witnessed strong social media presence of sports. With all those quick updates, vivid images and highlights from the game, I thought many people would have watched Super Bowl through social media platforms alone. Following Super Bowl Sunday, social media has been filled with stories from Super Bowl. What is next for Pat with Belichick and Brady? Did we just see the last game from Gronk? Why Malcom Butler did not play a single snap? How should the Eagles handle their QB situation next season? I also saw several clips of enthusiastic Eagles fans going wild in the streets of Philadelphia. Furthermore, a number of blog posts were about Super Bowl.
At the time when I was about to join the line, the new topic popped up on my Twitter feed: “Space X launching Falcon Heavy Successful. LIVE COVERAGE.” I immediately clicked the link out of curiosity and began to watch the live coverage. If I did not see it on Twitter, I would have heard about it few hours after the launch. Frankly speaking, I don’t read news every time, but I am on social media all the time. When I wake up, for instance, the first thing I do is checking Instagram. Am I a social media addict? Probably not. However, it is true that I get to know what is going on around the world from social media very often and so easily.
It goes back to the point where I said that many people would have watched Super Bowl via social media. In fact, one of my friends, who does not follow American football at all, and does not care much about Super Bowl (Yes, those exist, especially when they are NOT from US) said she knew it was Super Bowl Sunday after seeing my Instagram story. Then, she watched a full highlight on Facebook out of curiosity. The launch of Falcon Heavy was the case for me. I did not know about it until I saw the tweet. While watching the live coverage, I searched about it and soon I realized I was missing significant milestone.
In the business perspective, Elon Musk as a founder of Space X obviously benefited by the social media platform, particularly from individuals like myself. Thanks to social media, I encountered with Elon Musk’s great accomplishment with his company, Space X. It was the dramatic change in my perspective of him because I just found out him selling dangerous flamethrowers on Twitter. No matter the news is good or bad, words spread so quickly on social media. Elon Musk could not hide the fact he was selling flamethrower and being a troublemaker. On the other hand, he showed the entire world what he has accomplished after launching the biggest and most powerful rocket ever. By midnight, or even sooner, I will “like” and “retweet” the image of a Tesla Roadster floating around the space on Instagram, Facebook, and Tweeter.
Hence, both NFL and Space X have successfully utilized online platforms to make people watch and share their special events. It ties into the main objective of our class: Why social media is so crucial in today’s crucial events? The answer is simple. Things go VIRAL, meaning “relating to or involving an image, video, piece of information, etc., that is circulated RAPIDLY and WIDELY from one INTERNET USER to another, by its definition on Google. At the same time, trends of topics also change so quickly day by day, even hour by hour. Everyone was saying “Fly Eagles Fly” to celebrate the newest champions until afternoon, but now all I see on the Internet is historic launch of Falcon Heavy (and I would describe it “Fly Falcon Heavy Fly”).
Wait a second, did you all knew that Carson Wentz just got engaged with his girlfriend earlier today? If not, blame Elon Musk for taking over your social media feeds so fast!
p.s. Congrats, Mr. and Mrs. Wentz!