I am jealous of people who can turn their hobby into their profession. Many YouTubers and bloggers have managed to follow their passion and somehow were able to turn their hobby into their ‘9-5 job’. If you like cooking, singing, working out, playing video games, doing makeup … there is a chance for you to become a well-known online celebrity if you are determined enough and have a good network of support.
This is something I have been reflecting on for a while because I depend on a lot of ‘online celebrities’ when I search for things on google. For example, to find cool recipes, I usually google search them and then a bunch of recipe blogs pop up. I always open a few of them and then go through each recipe to see which one I like the most. I usually skip the actual blog posts explaining the story behind the recipe and scroll all the way down to find the ingredient list and the step by step directions.
I like that most recipe blogs have a long version and a summarized version of the recipe because if someone wants to read the whole story behind the recipe, then they have the option to do so. If not, you can go straight to the end and skip all the fluff about how great the spinach dip was at their family’s Super bowl party.
After some time, I realized that I usually ended up at the same blogs for some recipes. At this point, I started to pay more attention to the people behind the blog posts because there was something about them that made me go back.
One aspect that I like about the recipe blogging world is that there is a community of loyal readers as well as one-time visitors that contribute to the improvement of the recipe. These people usually ask questions about possible ingredient substitutions (to make it sugar-free or gluten-free) or leave comments about how they modified the recipe (e.g. used coconut oil instead of vegetable oil) and how well it worked for them. Some bloggers incorporate these comments into their blog post, therefore enhancing the content of their post.
One of my favorite recipe blogs is: https://chocolatecoveredkatie.com. I love her blog posts because they are very short and straight to the point. I also like that she incorporated her personal life into her posts, by writing about how she became a full-time blogger and what her day looks like as a professional blogger.
A typical day in Katie’s life looks like this:
She wakes up early and has a snack before going on a run. She then makes breakfast, which sometimes may involve using leftovers from recipes she tried days in advance. The rest of her day basically involves testing new recipes and catching up with emails and comments on her blog. If there is a recipe that she thought was successful, she’ll take pictures of the finished dish so the recipe can be posted.
This seems like a very stress-free job where deadlines don’t really exist and you can work at your own pace as long as you make some progress.
My question is …. there are so many blogs out there that I wonder how each of these bloggers differentiate themselves from each other?
Bloggers have to build an online reputation and the ‘online personality’ that they develop is what attracts readers.
I have constantly gone to these three blogs for baking recipes:
Although they all look similar, there are subtle differences that help each blogger craft an online personality and make their readers come back for more. One differentiating fact about Katie, for example, is that she is very open about how she eats chocolate at least once a day. Little things like these help readers empathize with them and feel a more ‘human’ connection with these online entities.
While this ‘online personality’ concept applies to bloggers, it can also be applied to Youtube fitness celebrities. These people dedicate their days to filming workout videos. I like to use YouTube to find workout videos on channels such as FitnessBlender and XHIT. I either memorize the routines or play the video while I’m at the gym since they have voice overs and you don’t even have to watch the actual video.
I watched a video about how FitnessBlender started off and how they made it their full-time job. They are a married couple who started filming workout videos in their garage and, eventually had enough viewers to make a living out of it.
One thing I’ve noticed that these ‘online celebrities’ have in common is that they eventually start releasing workout books, paid workout plans and paid diet plans in order to make more money, since the online world doesn’t seem to be paying them enough. Similarly, recipe bloggers start releasing physical cookbooks with exclusive recipes that are not posted on the online blog.
A very prominent online fitness celebrity is Kayla Itsines. She is known for her 12-week bikini body program and her meal plan. She also has a website where she writes short blogs about healthy recipes and fitness tips. Avery important feature of her presence online is her Instagram ‘Transformation posts’, where she posts pictures of girls that have followed her plans and are seeing progress.
One of the key things that has enabled the success of all these ‘online celebrities’ is being active on different social media platforms. While most of them started on Youtube or on blogs, they eventually expanded their content to Facebook, Instagram, Pinterest and they created their own website so everything is more centralized. In this way, they can reach more followers than just sticking to one channel.
I admire these people because they had the perseverance and energy to transform their hobby into their 9-5 and instead of sitting in an office for 9 or 10 hours, they can work in the comfort of their home and share what they are good at with the rest of the world.
What are people’s thoughts on online celebrities? Should it be considered a real job? Do you follow any online celebrities regularly?