I could write about my marketing funnel going out on Wednesday. The ad spend that I hope is worth it, the videos I made to go along with the soap opera email sequence, or even the freebies I created for my target audience.
I would rather tell you about the test you can take that can transform your life. Then, in turn this will help you market yourself better now and in the future. Sound good?
I want to encourage you guys to take the 16personalities.com test and come back here and continue reading. Try to take the test quickly and not think too much. It’s only 11 minutes I will explain on a very basic level what the letters mean and what you can do with your business or at work so you are aligned with your personality.
My personality type is “the entrepreneur” (ESTP).
(I) Introverted, quiet, reserved (E) Extroverted, loud, outgoing
(N) Intuitive, random, no rules (S) Structure, predictability, rules
(F) Feelings, Emotional (T) Thinking, logical, rational
(P) Perceiving and indecisive (J) Judging and decisive
What does it mean?
The good thing about this test is you can learn to move from one side or the other depending on what you need. As someone that shows 90% extroverted, I have to learn to STFU more often. Sometimes I need to take a step back and do an in depth analysis.
In each of the 4 letters you can be one or other as I show here down the list. I have, for the majority of life been on the extroverted side. Meaning, that I draw energy from being around a lot of people, and suffer more from negative people around me. As an introvert, it may take more energy to be around people for long periods of time. It also means you have to make a more conscious effort in a business setting to be more introverted. Or at least turn on the people loving button.
The next finding is between (N) and (S). The argument can be made that creatives, artists, musicians, and entrepreneurs should all be (N). They don’t want to do social norms and function like everyone else. (S) personality likes structure and rules. These are most people that operate well in jobs. This is also the kind of people you want to hire for analytical, structured roles. This has been tough for me, as I struggle to create content without a specific structure in place.
(F) personality makes more decisions based on feelings. They believe feelings are more important than logic. (T) Thinking and logical people want to solve the problem with a logical answer. Have you ever tried to argue logic with someone that responds with feelings?
The final letter (P) and (J). (P) means perceiving and taking in lots of information and being indecisive. While (J) means judging and decisive. I think with so much information, a lot of us can become indecisive. I am consciously aware that I like to take in a lot of information. Meaning I have to work consistently on making a decision and moving to action.
Of course, this is just the basics. I am curious to know what you guys thought of the test. This is one tool for your self-marketing arsenal.
Marketing tip: Read Russel Brunson expert and dot.com secret books.
The Social media world event that brings 3,000 marketers together happened in San Diego. You can see a recap and tips on video marketing here.
Trials and tribulation:
Every time I make a video I realize you need to about 10x your energy level on camera to be effective.