***The one thing I will not miss is WordPress not letting me use hyperlinks for the last 3 blogs…***
This is my longest blog, but I think it is worth the read! I can’t believe how fast this semester has flown by. I had a good laugh reading my first blog. To briefly recap:
- I was excited about the class.
- I saw the career implications of familiarizing myself with the topics we went on to learn.
- I knew it was going to be a class where I learned a lot from my classmates.
- I saw the value in using Twitter and blogging to better understand the world of social media and digital business.
- I was most concerned about AI (because of course I was)
Enough of the first blog though. Looking back, I have learned more than I thought I’d ever know about the topics we covered. I have been thinking about this format for the final blog, and I am excited to see if people like it, too. I am sure I could come up with many more, but here are my Ten Commandments for Social Media and Digital Business:
1. “I am the lord, your God, you shall not have any other gods before me.” – Jeff Bezos, probably
I’m joking…kinda. We are at a point in time where Amazon is slowly infiltrating so many aspects of our lives. Whether its Prime, Web Services, Kindle or Video (just to name a select few), Amazon is a name known by more people than not. If their stock price of $1,566.13 with YOY growth of 65.16% is any indication, Amazon is only going to continue to succeed. Amazon Prime alone in 2017 reached 100 million subscribers, and the average Prime subscriber spends $1,300 per year. With patents filed for things like flying warehouse airships and drone delivery services, who knows what else is next from this tech giant.
2. You shall not completely trust Facebook.
I couldn’t not mention Facebook. Arguably the most noteworthy event from our semester was the Facebook Cambridge Analytica scandal. What I took away from it most is the lack of understanding of the importance of data privacy by all parties involved – Facebook, its users and the government. The scandal is a smear on Facebook, but it also points out the fact that people don’t fully understand the ways in which social media platforms can use our data. And with questions like, “How does Facebook make money?” I am concerned that the elected officials expected to regulate the social media space have little to no knowledge of how social media works. They could use a class or two with Professor Kane…
3. You shall never fully understand blockchain.
I still can’t fully grasp blockchain, but the uses seem endless and it’s exciting. Just check out a recent article tweeted by a fellow classmate:
4. You shall not expect privacy if everything you do ends up on social media.
This relates to the Facebook point, but it also applies to social media in general. Especially with many of us being at the core of the digital age, its important for us to understand that with the great privilege of social media comes great responsibility. I think a good rule of thumb is don’t post anything you wouldn’t want your boss to see.
5. You must be aware of the “creepy/cool” line that exists with technology.
The “creepy/cool” line discussion throughout class was always interesting to me, and it highlights the complexity of social media, technology, etc. One of the coolest uses of social media I saw this semester was the GoFundMe put together for the Humboldt Broncos hockey team after a tragic crash involving the team bus.
Without social media I don’t think this much money could have been raised and this big of a movement could have been generated. On the other hand, social media has some creepy uses that I was not aware of, too.
A fellow classmate presented about Adobe’s technology VoCo, which can, after 20 minutes of listening to a voice, allow users to make the voice say whatever they want just by typing it out. There are some practical uses for it (i.e. movie producers using it to re-do voices in a scene without having to re-record the scene), but there are some scary uses, too.
6. You must be aware of fake news in all of its forms.
That last Adobe point leads into a common theme since our most recent election – fake news. With advancements in technology like VoCo, it is more important than ever to be responsible in knowing what content you are consuming.
It is going to get harder to distinguish between real or fake, but we have to do our best to think twice sometimes before reposting content.
7. Highlighted by the rise of Fortnite, recognize and respect the rise of gaming.
Honestly, when I was playing Call of Duty in 5th grade with all my friends I never thought that gaming would be something people did for fun years down the road. But not only is gaming still a fun activity, but it is becoming something people can make a living from. We saw a lot of good tweets highlighting the rise of the gaming industry, and it is awesome to think that someone from this class could be working in or investing in the gaming industry in their career.
8. You shall not forget the impact of technology on business.
This class is called Social Media and Digital Business for a reason. As someone going into the business world, I now see just how much technology is going to impact the working world, especially my area of interest—financial services. By taking this class and the broader Information Systems concentration I feel like I am doing what I can to prepare myself for potential shifts in the industry. However, nobody can truly predict the changes that will come. What this class has taught me is that I need to just continue to learn, and when the time comes adapt and advance as best as possible
9. You can actually use Twitter to learn.
I don’t know how many of you are as big of casual Twitter users as I am, but I have an account separate from the one used for class that I have had for a long time. I follow mostly accounts that I can scroll through for hours late at night laughing. One way my friends and I stay in touch is by sending each other funny tweets. This class showed me the true value of Twitter. I read countless great tweets that expanded on topics from class and even introduced me to new things. I plan on continuing to use this account to grow my platform, and I feel like everyone could benefit from doing so.
10. Honor the importance of social media and digital business by continuing to learn about the subjects we touched upon in class and beyond.
Now more than ever it is important to understand social media, digital business, technology, etc. going into virtually any field of work. Even if you were to not work your life will be impacted in some way by any or all the things that fall into these categories. The more we know about everything from Facebook to AI to blockchain, the more we can not only be aware of the dangers but also aware of the ways in which our lives can be enhanced. If we know how to channel it in a way that will enhance our lives, then I think we are going to greatly improve our quality of life.
I continue to be optimistic about the way in which technology is going to impact our lives, and I continue to want to learn more. I am going to miss this class, and I hope that those who have read any of my blogs have learned something new or interesting from them. Peace out #IS6621 .