The Ten Commandments of Social Media and Digital Business

***The one thing I will not miss is WordPress not letting me use hyperlinks for the last 3 blogs…***

This is my longest blog, but I think it is worth the read! I can’t believe how fast this semester has flown by. I had a good laugh reading my first blog. To briefly recap:

  • I was excited about the class.
  • I saw the career implications of familiarizing myself with the topics we went on to learn.
  • I knew it was going to be a class where I learned a lot from my classmates.
  • I saw the value in using Twitter and blogging to better understand the world of social media and digital business.
  • I was most concerned about AI (because of course I was)


Enough of the first blog though. Looking back, I have learned more than I thought I’d ever know about the topics we covered. I have been thinking about this format for the final blog, and I am excited to see if people like it, too. I am sure I could come up with many more, but here are my Ten Commandments for Social Media and Digital Business:

1. “I am the lord, your God, you shall not have any other gods before me.” – Jeff Bezos, probably


I’m joking…kinda. We are at a point in time where Amazon is slowly infiltrating so many aspects of our lives. Whether its Prime, Web Services, Kindle or Video (just to name a select few), Amazon is a name known by more people than not. If their stock price of $1,566.13 with YOY growth of 65.16% is any indication, Amazon is only going to continue to succeed. Amazon Prime alone in 2017 reached 100 million subscribers, and the average Prime subscriber spends $1,300 per year. With patents filed for things like flying warehouse airships and drone delivery services, who knows what else is next from this tech giant.

Amazon Flying Warehouse

I mean, yeah, I don’t really know what’s going on here…but it looks cool.

2. You shall not completely trust Facebook.

I couldn’t not mention Facebook. Arguably the most noteworthy event from our semester was the Facebook Cambridge Analytica scandal. What I took away from it most is the lack of understanding of the importance of data privacy by all parties involved – Facebook, its users and the government. The scandal is a smear on Facebook, but it also points out the fact that people don’t fully understand the ways in which social media platforms can use our data. And with questions like, “How does Facebook make money?” I am concerned that the elected officials expected to regulate the social media space have little to no knowledge of how social media works. They could use a class or two with Professor Kane…

3. You shall never fully understand blockchain.

I still can’t fully grasp blockchain, but the uses seem endless and it’s exciting. Just check out a recent article tweeted by a fellow classmate:

4. You shall not expect privacy if everything you do ends up on social media.

This relates to the Facebook point, but it also applies to social media in general. Especially with many of us being at the core of the digital age, its important for us to understand that with the great privilege of social media comes great responsibility. I think a good rule of thumb is don’t post anything you wouldn’t want your boss to see.

5. You must be aware of the “creepy/cool” line that exists with technology.

The “creepy/cool” line discussion throughout class was always interesting to me, and it highlights the complexity of social media, technology, etc. One of the coolest uses of social media I saw this semester was the GoFundMe put together for the Humboldt Broncos hockey team after a tragic crash involving the team bus.

Without social media I don’t think this much money could have been raised and this big of a movement could have been generated. On the other hand, social media has some creepy uses that I was not aware of, too.


Adobe Conference .jpg

The unveiling of VoCo at the Adobe Max Creativity Conference in 2016


A fellow classmate presented about Adobe’s technology VoCo, which can, after 20 minutes of listening to a voice, allow users to make the voice say whatever they want just by typing it out. There are some practical uses for it (i.e. movie producers using it to re-do voices in a scene without having to re-record the scene), but there are some scary uses, too.

6. You must be aware of fake news in all of its forms.

That last Adobe point leads into a common theme since our most recent election – fake news. With advancements in technology like VoCo, it is more important than ever to be responsible in knowing what content you are consuming.


Obama GIF.gif

I still don’t know which Obama is real Obama and which is AI Obama…


It is going to get harder to distinguish between real or fake, but we have to do our best to think twice sometimes before reposting content.

7. Highlighted by the rise of Fortnite, recognize and respect the rise of gaming.

 Fortnite GIF.gif

Honestly, when I was playing Call of Duty in 5th grade with all my friends I never thought that gaming would be something people did for fun years down the road. But not only is gaming still a fun activity, but it is becoming something people can make a living from. We saw a lot of good tweets highlighting the rise of the gaming industry, and it is awesome to think that someone from this class could be working in or investing in the gaming industry in their career.

8. You shall not forget the impact of technology on business.

This class is called Social Media and Digital Business for a reason. As someone going into the business world, I now see just how much technology is going to impact the working world, especially my area of interest—financial services. By taking this class and the broader Information Systems concentration I feel like I am doing what I can to prepare myself for potential shifts in the industry. However, nobody can truly predict the changes that will come. What this class has taught me is that I need to just continue to learn, and when the time comes adapt and advance as best as possible

9. You can actually use Twitter to learn.

I don’t know how many of you are as big of casual Twitter users as I am, but I have an account separate from the one used for class that I haTwitter logo.pngve had for a long time. I follow mostly accounts that I can scroll through for hours late at night laughing. One way my friends and I stay in touch is by sending each other funny tweets. This class showed me the true value of Twitter. I read countless great tweets that expanded on topics from class and even introduced me to new things. I plan on continuing to use this account to grow my platform, and I feel like everyone could benefit from doing so.

10. Honor the importance of social media and digital business by continuing to learn about the subjects we touched upon in class and beyond.

Now more than ever it is important to understand social media, digital business, technology, etc. going into virtually any field of work. Even if you were to not work your life will be impacted in some way by any or all the things that fall into these categories. The more we know about everything from Facebook to AI to blockchain, the more we can not only be aware of the dangers but also aware of the ways in which our lives can be enhanced. If we know how to channel it in a way that will enhance our lives, then I think we are going to greatly improve our quality of life.


I continue to be optimistic about the way in which technology is going to impact our lives, and I continue to want to learn more. I am going to miss this class, and I hope that those who have read any of my blogs have learned something new or interesting from them. Peace out #IS6621 .

Mamba Out GIF.gif






  1. kkim312 · ·

    I think this was one of your best blog posts! This way of thinking about our course as a whole is funny yet completely true. I think you summarized pretty much all the highlights of our class really well. I agree with you that I would have never known about these topics and never be so aware of news within business revolving around technology if it was not for this class. I noticed that I knew a lot more than my peers about Facebook’s privacy news. Overall, I love your last point. This class is so forward thinking and it is important to go beyond this class to be able to keep up with all the changes in this world.

  2. Jobabes121 · ·

    Great post, Tully! I was first surprised by the title, but the 10 commandments, or the 10 big takeaways you gained from the course, were laid out in a creative way and I comment your efforts in collecting every takeaway you had from the course! What I found interesting about the blog’s layout was the fact that the higher the no. of commandment, the higher importance it had as opposed to real commandments having highest to lowest importance in an ascending order. At any rate, my two biggest takeaways from the course was #8 & #10 commandment you discussed. It was a great forum to build a “constant-learning” mindset, and it will be a must-have mentality as technology becomes even more dominant in our lives. You were one of the most well-prepared and value-adding students throughout the entire class, and it was a pleasure to have gotten knowing you and sitting next to you in #IS6621. Have a wonderful time in NYC this summer, and enjoy your senior year in the near future!

  3. JohnWalshFilms · ·

    Incredibly clever post, Tully! I especially like the 1&2 combo and the 5&6 combo – and especially impactful when you think about the Cambridge Analytica crisis that perhaps encapsulates all four of these. I also appreciated your insights on Twitter – as someone who admittedly did not take advantage of the class’ Twitter opportunity as much as I should have, I hope to be intentional about the accounts I follow and use Twitter as a way to continue the lessons and learning from this class. Thanks for your many creative and insightful posts throughout the semester, and best of luck going forward!

  4. kikinitwithraf · ·

    Once again, Tully in the clutch. First off, thank you for putting out great content week after week. That said, you are absolutely right. Twitter, along with other platforms and topics discussed in this course have definitely shaped out learning and experiences in a positive way. Never would I have imagined such a broad range of topics being compressed into one semester and gain so much through-provoking discussions and insight.

  5. thebobbystroup · ·

    This may be the best blogpost of the semester. I consistently saw you taking notes in class, and clearly it paid off. I’m sure you had a lot of topics to sift through to determine what to include in this final post, but you did a good job of editing.

    I appreciate the last three points the most, as I think they are fundamentals I can continue to use as I further my own learning even beyond Boston College. See you around campus next year

  6. phanauer1 · ·

    This is such a great blog post, yours are always fun to read but I think this is definitely your best! I really appreciate when blog posts are broken out into sections when people have a lot to say so I love that you broke out the different things that you took away out into an organized list. That’s a very minute thing to appreciate but it does make it so much easier to follow! I think one of the great things about this post is that it touches on such a wide variety of things that we learned and talked about including things as applicable and universal as Amazon is taking over the world to very class specific things like Twitter is a resource and a platform that can be for more than following funny people and old friends. The class is so eclectic in that sense and I think your blog does a great job of capturing that in a very digestible way.

  7. realjakejordon · ·

    Tully, love the way this post was written. Really cool and engaging. The two Commandments that got me thinking a lot were 9 and 4. 9 because I think that might be my biggest takeaway from this course as well. I’m glad we’ve had our horizons expanded a bit on that front. #4, even though it was probably your shortest is smething to think about. Some things are out of your control. Everyone has a powerful camera on their phone now, and have it on them at all times, so even if you’re not posting it, dumb things you do can still end up on the internet… so I guess our solution here is “don’t do things you wouldn’t want your boss to see in general” lol. Again, great post.

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