The Power of the First Impression

Entering this course, I wasn’t sure what to expect.  I had spoken to many students who have taken the class, and while, everyone highly recommended the course, each person’s takeaways had been drastically different.  As a senior, I have waited three years to finally be able to choose courses first and have the flexibility to take courses on topics that I find most intriguing. 

Despite the fact that fact people constantly talk about how each CSOM core class is siloed from the overall curriculum or how some of them are terrible, the title of this course alone managed to be relevant to every core class I have taken. Whether that be the analytics component in Digital Technology: Strategy & Use (formerly Computers in Management), the microeconomics of technology adoption curve, or the legal implications of data privacy in Business Law.  These are only a few examples of how different courses approached the overarching topics like emerging technology and digital business.  

After the first class and the syllabus breakdown, I realized that creating content on social media platforms is a large component of the class.  I have always been one of those people who holds onto technology for a little too long and holds back from creating posts on different accounts.  I recently bought a new iPhone and gave my older model to my little brother (it is his first iPhone and he’s super excited). Apple prides itself on user interface and user experience, so with every edition there are tons of new features designed to make the customers’ lives easier.  I have had my new phone for a couple of months now and one of the features I find most fascinating is screen time.  Now, every Sunday I receive a notification telling me how much time I spent on my phone, a comparison to previous weeks, and what type of apps I use the most.  My primary categories are first social networking, games, productivity, entertainment, and then other.  Since noticing this feature, I have made an active effort to use my phone less, because I could not believe I was using my phone for four hours a day.  Even with this conscious effort, over the last week, I spent 7 hours and 41 minutes social networking.  On average I spend about an hour and five minutes on social media every day.  I don’t consider myself an avid social media user, so I’m not sure where those seven hours went. 

As a millennial, I realize that my entire generation has grown up with social media and other technologies and yet somehow, I still feel a world away from my 17-year-old cousin.  Her Instagram feed seems perfectly cultivated with snappy captions, impeccable filters, and a witty location tags.  After hearing the syllabus, I immediately thought she definitely has the tools to succeed in the course.  I find the weekly content creation the most daunting.  On the same breath I am excited to be spending time on our twitter and WordPress feed intentionally consuming information, rather than mindlessly scrolling my Instagram, Facebook, or even LinkedIn feed.

While social media is often used to pass time or for shameless self-promotion, social media has also disrupted and transformed all industries.  At this point, all companies have a technological component and many emerging technologies are interconnected, as they couldn’t exist without each other.  I am most excited to learn about all the byproducts of social media from the creation of new industries to the mental health repercussions of over usage.

I think the TedTalk we watching in the first class nailed it on the head when the speaker said that we are barely scratching the surface of these technologies’ capabilities.  I look forward to diving deeper and learning more about different emerging technologies beyond the buzz words, such as RPA (robot process automating), machine learning, and AI.  

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