In my very first blog post this semester, I decided to take a look at the five things I was most excited about in Social Media and Digital Business. Looking back on it, I had absolutely no idea what I was in for (IN THE BEST WAY POSSIBLE).
Just to bring things full circle, for my final post, I want to now take a look at my five biggest takeaways from throughout the semester.
So here they are:
Twitter is not just for complaints. Before January, the last time I was on Twitter was to complete research for a project on IHOP in my Marketing Research class. Essentially what this entailed was sifting through countless users’ tweets on what they disliked about the popular restaurant chain. Prior to that, while abroad at the London College of Fashion last year, I was told by my Fashion Marketing professor that Twitter has evolved into an outlet for individuals just to express their anger with various companies. Even folks from Twitter themselves have admitted “what feature Twitter users really, deeply crave: more and better ways to complain.”
Nonetheless, this semester in ISYS6621 has definitely changed my overall perception of how Twitter is widely used today. Twitter is news, it’s public relations, and it’s self expression, for individuals and companies alike. As we’ve talked about in class, it’s the new public square. The amount of insight and information that I’ve gained throughout the course of this semester via Twitter is incredible. Further, I’ve realized that one can tailor his or her own personal Twitter scene to cater to exactly what he or she wants to see and/or learn, which is precisely what I have done for the purpose of this course.
Some of my favorite accounts to follow for social media and digital business -related updates are..
Artificial intelligence is great, but also not the end-all be-all. If I had to guess, I’d probably say that we touched upon the concept of AI in almost every ISYS6621 class we’ve had this semester. We’ve talked about the good, and we’ve talked about the bad. What my biggest takeaway in regards to AI however is that it should be embraced rather than feared. Yes, in many ways AI will take away jobs, but it will also add countless more careers. Further, it will protect our safety, improve public health, and better the environment. These are hugely positive aspects of the technology that we can not overlook. And if you’re still apprehensive about AI, check out this promising article on why the tech “is ready to tackle everything from healthcare to fake news.”
Professor Kane knows some really cool people. I have to say, many of my favorite moments from the semester have been listening to our guest speakers. From blockchain, to social media law, to AI in poultry farming, each of our guests have added a unique and enticing perspective to the topic of digital business. If I had to give one piece of advice to Professor Kane for future classes, I would definitely say to keep bringing back the guest speakers. But then again, I wouldn’t change much about the course at all.
Every company is a technology company. This is arguably the biggest takeaway each of us can have from ISYS6621 as a whole. No matter what industry you decide to go into post-graduation, knowing digital business will be crucial for growth and success. Every business needs to understand how technology affects its customers in order to adapt to new innovations. In the future, great leaders will need to design business plans based on how their customers use and become habituated to technology.
One of the best examples we saw in class of how technology now affects all businesses is the one of the construction industry. For me, this was such a great example because not being in the space myself, it is something I never would have expected. But that just goes to show how true this statement really is–that EVERY company is a technology company.
The best place to learn is through my peers. Finally, I want to make sure to thank all of my peers for such a great semester. Whether it was on Twitter, in a small group, or in our full class discussions, I always felt challenged to not only think critically about social media and digital business, but to speak my mind, ask questions, and discover more. Looking back on it, I cannot imagine having learned any one topic we covered solely from a textbook or online. This is not to say that I didn’t absorb a great deal of knowledge from the assigned readings and videos each week, but the insights that I will truly remember form the course surely came from my classmates. So with that, thank you all again, and best of luck in each of your future endeavors!