My expectations for this class was to learn more about the social media landscape and how businesses today are leveraging it’s power to further their own objectives. Over the duration of the term, we touched on how a business like BC grew their football program utilizing social media, or how Bennett Collen and Cognate secures data through blockchain technology, however, my favorite class (other than the book release) was Ms. Chang’s lecture about the legality of the social media landscape and what businesses are currently doing to manage their social media presence and mitigate its inherent risks.
Regardless of the twitter discussion, presenter or conversation where social media came up, there always seemed to be uniquely bad situations caused by social media presence. From Justine Sacco’s deplorable tweet to Chris Browns “Forever” in the KJ wedding video, each situation created a uniquely poor situation for those involved. In Chris Brown / Sony Music’s case, the situation was handled well, and in Justine’s case, she was rightly fired….but suffered a huge amount of public shaming and harassment as well.
There was an undertone during the BC social media lecture of the exhaustive amount of management and curation. From reading through thousands of comments on a daily basis to filtering out hate messages, to ensuring the safety of the student body, the BC social media team has their hands full with just one Instagram account. When you look at the overall BC social media presence, understand how tightly it needs to be controlled and how easily it can be exploited, it gives me pause to think about how I want to manage my own social media presence let alone how large corporations deal with theirs.
So here is where it all stands at the end of these 15 weeks. I don’t gain from social media the same way I used to and frankly its a liability these days. Instagram is fun but I could do without the content and be just as happy. Facebook was fun, but since deleting it I have not missed it once. This blog has been enlightening, but none of you would be reading this nonsense voluntarily….I’m just not that interesting. Upon the conclusion of this course, I will be eliminating my social media presence almost entirely, less Insta. My phone screen time averages around 38 minutes a day and I would like to decrease that. That’s 38 minutes I would like to spend with friends and family, not utilizing an inanimate object to seek gratification from strangers.
Its been real Social Media, but you are a liability and your contribution to Digital Business provides far more negatives than positives for me at the moment. For some, the use is positive and outcomes are great. Businesses have seen success through social media usage alone, and I am happy to see them succeed but personally, I’m good.