Parting Thoughts

My expectations for this class was to learn more about the social media landscape and how businesses today are leveraging it’s power to further their own objectives. Over the duration of the term, we touched on how a business like BC grew their football program utilizing social media, or how Bennett Collen and Cognate secures data through blockchain technology, however, my favorite class (other than the book release) was Ms. Chang’s lecture about the legality of the social media landscape and what businesses are currently doing to manage their social media presence and mitigate its inherent risks.

Regardless of the twitter discussion, presenter or conversation where social media came up, there always seemed to be uniquely bad situations caused by social media presence. From Justine Sacco’s deplorable tweet to Chris Browns “Forever” in the KJ wedding video, each situation created a uniquely poor situation for those involved. In Chris Brown / Sony Music’s case, the situation was handled well, and in Justine’s case, she was rightly fired….but suffered a huge amount of public shaming and harassment as well.

There was an undertone during the BC social media lecture of the exhaustive amount of management and curation. From reading through thousands of comments on a daily basis to filtering out hate messages, to ensuring the safety of the student body, the BC social media team has their hands full with just one Instagram account. When you look at the overall BC social media presence, understand how tightly it needs to be controlled and how easily it can be exploited, it gives me pause to think about how I want to manage my own social media presence let alone how large corporations deal with theirs.

So here is where it all stands at the end of these 15 weeks. I don’t gain from social media the same way I used to and frankly its a liability these days. Instagram is fun but I could do without the content and be just as happy. Facebook was fun, but since deleting it I have not missed it once. This blog has been enlightening, but none of you would be reading this nonsense voluntarily….I’m just not that interesting.  Upon the conclusion of this course, I will be eliminating my social media presence almost entirely, less Insta. My phone screen time averages around 38 minutes a day and I would like to decrease that. That’s 38 minutes I would like to spend with friends and family, not utilizing an inanimate object to seek gratification from strangers.

Its been real Social Media, but you are a liability and your contribution to Digital Business provides far more negatives than positives for me at the moment. For some, the use is positive and outcomes are great. Businesses have seen success through social media usage alone, and I am happy to see them succeed but personally, I’m good.











  1. I agree, Professor Chang’s guest lecture was fascinating. I think throughout the course, you have always asked questions that pushed the envelope and gave hypotheticals that really made the rest of us evaluate our personal opinions. I think you highlight a lot of good points about social media being a liability. The liability has become a matter of opinion and these platforms unintentionally allow almost anyone (unless you were kicked off) to weigh in. Most users seem to have an opinion about how the platforms should be policed, whether that be grounded in ethics, morals, and the law (as seen in Professor Chang’s lecture). I think one of the most interesting discussions was about how these company policies vary based on country. By using my class twitter, I have become more connected and up to date on the latest news in the tech industry. While I also will likely withdraw from a lot of platforms after the class ends, I will remain informed through news outlets and look forward to seeing if and how the government and subsequent legislation responds to social media cases in the future.

  2. I’ve always said that my goal in this class is not to convince people about social media, but to educate them about it. Dropping out is a fine outcome in my book…but keep in mind, I’ve always said that the first social feature in Technology was the “reply all” button in email. So, you might not get as far away from it as you may think! :)

  3. Like you, a took a lot from the BC Social Media Team presentation. I think you make a great point about applying the concepts of corporate social media curation and management to one’s personal social media presence. As we’ve discussed from time to time this semester, each individual social media platform, by virtue of their different use cases and features, allows for the creation of a different persona on the part of the user. Being able to integrate these various personas (or at least the public ones) into a cohesive personal “brand,” for lack of a better word, is a difficult, but hugely important, task. If there’s one thing this class has taught me, it’s that privacy and anonymity are luxuries we can no longer afford – with this in mind, being active and intentional about the integration of our social media selves is that much more important.

    As an aside, the fact that your average phone screen time is about 38 minutes per day is mind-blowingly impressive to me – last time I checked, I’m embarrassed to say that my daily average is about 5 hours…

  4. kateu19 · ·

    This is an interesting take away, and one that I’m not that surprised by! I’d be interested to know how you do with this social media cleanse in the long term – I always feel like I’m missing out on important things, especially with my family, when I’m not on social media. That being said, there are definitely liabilities to making any aspect of our lives that public, and I applaud your decision. I’m also very impressed by your ability to limit yourself to 38 minutes of screen time per day – I’m still struggling just to limit my social media time!

  5. I don’t want to make any assumptions, but I wonder if your opinions would change if you ever had kids. Would you use social media tools with location tracking to make sure they’re safe? How about creating accounts to be able to ‘follow’ their social media presences? I totally respect your opinion and I completely understand where you’re coming from. There’s a lot of risk associated with social media with questionable, if not limited, benefit. But this is something that’s existed for (relatively) the blink of an eye. We’re still figuring out where this is going, and nothing evidenced that more than the Facebook F8 conference that happened this week (even the heads of Facebook are still learning and figuring things out). I don’t think you’re off base with anything you’re saying, but I hope that you keep an open mind for the future. Disconnect for a while, but plug back in once in a blue moon to see what’s changed. You might find that you like what you see!

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