Design for Love, Trust and Communication

As the very last blog post for reflection of our classes, I want to first introduce you to a device I found interesting.

I still remember the TED talk we watched about how Airbnb tried to design for trust. Airbnb created a text box with the exact amount of allowed words for personal description that, according to the study, can get the most amount of trust from people who read it. If we could design for trust, then can we also design for love?

Bond Touch is one product that fit this design for love description.

This fit bit looking bracelet let’s people keep connected and always stay in touch with their loved ones while physically being apart. The bracelet can mimicking the natural vibration of another people’s touch and light up the bracelet while your loved one is touching it. While I am studying in Boston, my husband is working in Seattle. With long distance and three hours time difference, this design could be a perfect way for us to stay connected and feel the existence of each other. After all, no matter how much we miss some one, we cannot be bothering them with text messages all day. A simple touch is good enough to send the signal of love.

Lovebox is another device that shows the design for love.

The technology behind these designs is not anything cutting edge, but such product has still stunned me by the fact that it is design for improve relationship and love.

Through our learning of digital transformation in this class, I have found two basic human needs that is pushing for all technological improvements. The first one is to design for improve productivity and efficiency, which I would say is based on the need and nature to evolve. The second one is to increase connection with others. From Maslow’s hierarchy of needs we know that we need to satisfy basic needs such as food and safety to survive, and need friendship, family and social support to be happy, and finally hope to achieve one’s full potential to have self-actualization to feel the best use of our life.

This hierarchy of needs also apply to the business world. It is important to realize that digital transformation and improve technology of a firm is only like food and weapon that satisfies a company’s basic needs for it to survive in today’s environment. However, it is the other designs, the design for love, the design for trust, and the design for communication, that ultimately will help a company achieve more. Culture may sounds vague at first, but it is just a package of all such designs putting together.

The focus of our class is digital transformation, but we landed on the last part of the book all talking about culture and people. Why? Because any business is made of people! Employees are the most important asset for any business and finding a way for employee to communicate effectively and each feel they can reach their own personal best potential and self-actualization should be the ultimate for every company to reach full potential.

Thinking about the most successful tech companies such as Facebook, YouTube, LinkedIn, Uber, etc. The basics of all these company is to increase communication and make it easier for people to connect with others and provide their own value. All these companies succeed because society need such improvement, so does each business. Sapiens: A Brief History of Humankind: Harari, Yuval Noah: Books

Human was able to achieve everything we have achieved today all based on one single skill; telling story.

This is one of my favorite books, written by Yuval Noah. The book shows how humans are the only species that can create stories and religions, which help people build the same values and beliefs that ultimately allow more than ten people to work together. Without storytelling that creates love, trust, and better communication, humans may never achieve better teamwork than wolves. A group of more than 15 people can fight each other to death.

Looking at our whole society, we can see that technological improvement will bring many disruptions and replace many traditional jobs in the long run. But design for love, trust, and communication is something that can hardly replace by AI. It is something so unique that if AI and robots achieved to learn all these, I would have a hard time deciding if they can be count as a new species. Looking at the smaller picture, I will suggest that all businesses improve their research and intentional design for these unique characters to tell a better story as a business.

This concludes my final reflection of the digital transformation class. I had a great experience not only because of the class material but also because the class structure is designed for better communication among classmates. It had inspired love and friendship along the way. A big thanks to professor Kane and all of my amazing classmates. ❥(^_-)


  1. abigailholler1 · ·

    Thanks for your final post, Chuyong! I think these few final tech innovations you included above are quite unique, as you noted they appeal to something a bit more intangible… our feelings! I agree with you wholeheartedly, people can make or break organizations, and likewise they are core to a business’s success, both as employees and customers. I really enjoyed being in your small group all semester, you brought a unique perspective and I appreciated hearing your thoughts on the many articles we discussed. All the best in the future!

  2. shaneriley88 · ·

    I ‘love’ this post! Well done, Chuyong. Through this course, I’ve found the more intangible topics – empathy, bias in AI, and pros/cons to be the most fascinating topics. I really like how you binned your thoughts at a societal level vs just what benefits a public company. As you came to in this final post – it’s all about the people. Thanks for being a positive part of my ISYS8621 personal digital transformation journey!

  3. ritellryan · ·

    I love (pun intended) how you are able to tie love and business together. I agree with Shane that I found myself more interested in the topics that had a lot of emotional depth to them, mostly because there are existential questions to how we handle that technology. Businesses have their hands full as this technology encroaches on people and how people build relationships. Like you said, luckily robots don’t have feelings (yet) so that is the area that businesses need to lean into in the short term for survival

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