Author Archives: abryeans

A Semester in #IS6621 as told by Grey’s Anatomy

The one and only Meredith Grey once said, “Change. We don’t like it – we fear it – but we can’t stop it from coming. We either adapt to change, or we get left behind.” Although I’ve found countless ways to apply this quote to my personal life, I think it most accurately captures the […]

Social Media at B2B Companies: An Interview with Epsilon’s Alison Reynolds

As most marketers have learned over the past decade, harnessing the power of social media is no easy task. This puzzle is even more difficult to solve when you aren’t working in the traditional business-to-consumer landscape. This week, I had the opportunity to sit down with Alison Reynolds, a Senior Associate on the Corporate Communications […]

The Sharing Economy: Building Social Trust One Uber at a Time

The Sharing Economy. It’s a buzzword being used all over the marketing industry today, but what makes this concept so revolutionary? According to Investopedia, the sharing economy is an economic model in which individuals are able to borrow or rent assets owned by someone else. Sometimes dubbed “collaborative consumption”, this model has become particularly attractive to […]

The 411 on Mobile Push Marketing

My boss once told me the marketing industry has changed more in the last decade than in the entire second half of the twentieth century. As digital business develops and terms like the Internet of Things become commonplace, the world of marketing continues to change at a rapid pace. The basic tools used by Don […]

From Newspapers to No Paper: Social Media as a News Source

On the morning of October 6th, Twitter announced its newest update: Moments. Twitter Moments is a feature that allows users to view the most popular content on the app all in one place. Users can scroll through the information quickly or choose to follow the subject so that related tweets are added directly into their […]

How Campus Recruiters Can Earn an A+ in Social Media

In today’s society ruled by technology, college graduates are looking for employment in a whole way. Millennials are finishing their time at universities across the country and turning to social media to help them find the best place to work. These grads place great significance in finding the right “fit” at a job, so they […]

Expecting the Unexpected

As I begin my semester in the Social Media and Digital Business course, the only thing I’m expecting is the unexpected. In just the first two weeks, we have learned time and time again that social media is always changing. Professor Kane’s TEDx talk eloquently explained that we haven’t seen anything when it comes to […]