Author Archives: Addison LeBeau

Streetwear’s Ode to Social Media

Chances are you’ve probably heard the term “hypebeast” tossed around in the last few years. If you haven’t, you’ve at least heard about Kanye West’s Yeezy collaboration with Adidas, resulting in the YEEZY Boost sneakers which have taken social media by storm. What do these two have in common? Both hypebeasts and YEEZY apparel are core […]

How Social Media Disrupted the Fashion Cycle

Just in time for the fashion week season, I’ve decided to dedicate a post to the disruption of the fashion cycle. New York Fashion Week started on February 8th and was followed by London Fashion Week (February 16th), Milan Fashion Week (February 21st), and finally Paris Fashion Week (February 27th) – so right now we […]

Luxury’s Love/Hate Relationship with Social Media

In this day and age, a brand having a strong social media presence seems like a no-brainer. However, for luxury brands, it’s not such an obvious answer. Luxury is considered to be built on five pillars: Rarity/Scarcity Social Status/Social Gap Hedonic and Refine Experience Exceptional Performance and Quality Creative Leadership The pillars important to highlight […]

Better Late Than Never?

After much apprehension, I have finally decided to start blogging! Okay, to be fair, it wasn’t entirely out of my own free will, and more of a class assignment, but I’m blogging nonetheless. Most of my close friends or family know how I have been passionate about starting a blog for some time, however, I […]

Test Post

Hi everyone! Testing out the new class blog, very excited to start posting soon!