Author Archives: Addison LeBeau

The Beginning of the End: IS6621

I have to say as a second-semester senior, writing a final reflection on a course feels a bit more emotional than expected. As I reflect on my last semester in this class and put it into words, it feels like the first of many ‘goodbyes,’ so to speak, that I’ll come across in the next […]

#BeatThatFace: How Social Media Reshaped the Beauty Industry

Have you ever scrolled through the explore page on Instagram and wondered why there were so many winged eyeliner tutorials or #MUA (Make-Up Artist) looks on your feed? Who even follows those pages anyways? Well, it turns out, more than you would think. The beauty industry’s presence on Instagram has been growing in the past […]

Fashion’s Rise of See-Now-Buy-Now

If you were following the fashion world in Spring 2016, chances are you couldn’t go anywhere without hearing the whisperings about “See-Now-Buy-Now.” Well, they weren’t as much whisperings as they were shouts about how Rebecca Minkoff had ditched the traditional fashion calendar. As opposed to a regular fall collection (usually shown 6 months in advance), […]

Streetwear’s Ode to Social Media

Chances are you’ve probably heard the term “hypebeast” tossed around in the last few years. If you haven’t, you’ve at least heard about Kanye West’s Yeezy collaboration with Adidas, resulting in the YEEZY Boost sneakers which have taken social media by storm. What do these two have in common? Both hypebeasts and YEEZY apparel are core […]

How Social Media Disrupted the Fashion Cycle

Just in time for the fashion week season, I’ve decided to dedicate a post to the disruption of the fashion cycle. New York Fashion Week started on February 8th and was followed by London Fashion Week (February 16th), Milan Fashion Week (February 21st), and finally Paris Fashion Week (February 27th) – so right now we […]

Luxury’s Love/Hate Relationship with Social Media

In this day and age, a brand having a strong social media presence seems like a no-brainer. However, for luxury brands, it’s not such an obvious answer. Luxury is considered to be built on five pillars: Rarity/Scarcity Social Status/Social Gap Hedonic and Refine Experience Exceptional Performance and Quality Creative Leadership The pillars important to highlight […]

Better Late Than Never?

After much apprehension, I have finally decided to start blogging! Okay, to be fair, it wasn’t entirely out of my own free will, and more of a class assignment, but I’m blogging nonetheless. Most of my close friends or family know how I have been passionate about starting a blog for some time, however, I […]