Author Archives: addisonBC2018

Luxury’s Love/Hate Relationship with Social Media

In this day and age, a brand having a strong social media presence seems like a no-brainer. However, for luxury brands, it’s not such an obvious answer. Luxury is considered to be built on five pillars: Rarity/Scarcity Social Status/Social Gap Hedonic and Refine Experience Exceptional Performance and Quality Creative Leadership The pillars important to highlight […]

Better Late Than Never?

After much apprehension, I have finally decided to start blogging! Okay, to be fair, it wasn’t entirely out of my own free will, and more of a class assignment, but I’m blogging nonetheless. Most of my close friends or family know how I have been passionate about starting a blog for some time, however, I […]

Test Post

Hi everyone! Testing out the new class blog, very excited to start posting soon!