Author Archives: adrienneis6621

Who is stealing your cookies?

Have you ever considered a purchase, decided against it, then had the couch/shoes/tent follow you across platforms to try to change your mind? This semester, we’ve talked a lot about the creepy/cool spectrum – useful innovations that can very quickly seem intrusive. I fall on the more conservative end of this spectrum. I have no […]

Millennials and CSR

Fortune 500 firms currently spend more than $15 billion per year on corporate social responsibility (CSR) activities – a number  that researchers say is rapidly rising. Whereas companies generally used to have very small CSR divisions, these teams are growing and taking on more responsibility within their corporations. While the core tenet of increasing value for […]

Hit the ground running

When I started my MBA last fall, I thought I had a solid understanding of social media, if not digital business. I’d been working in the nonprofit sector for about six years. In my last job, I occasionally managed our social accounts when someone was on maternity leave or we had a vacant position. I learned […]

Test Post

Testing 1, 2, 3 – can anybody hear me?