Author Archives: angelajin54

How To Make Change: Use & Delete Social Media

What I’ve Learned  Use Social Media to Make Change. Delete Social Media To Make Change (For Yourself). While those two points seem contradictory, I’ve found that social media has both enhanced and consumed my life in many instances. I’m sure most people can attest to this love-hate relationship. So what the heck am I talking […]

Hefty Enlisted Moms to Sell Red Drinking Cups

Yes,  you read that title right. Hefty casted “cool moms who party hard” to sell their red Ultimate cups in under 50 seconds. These moms utilize the most cringeworthy slang that teens are notorious of using today including, but not limited to, “on fleek” and “#blessed”. Watch here: This campaign is arguably one of the most successful […]

How @ASAPROCKY Kills the Insta Game

We often spend 20+ minutes making the perfect Instagram post. First comes the crop, then the filter, then some witty caption that usually involves a pun. Sometime we even try to find the right hashtag that could get the post to blow up and launch us to Insta fame! (Wishful thinking.) Then, for the following hours after […]

How Brands Can Be Mental Health Support Systems

Perhaps the most amazing part of social media is that it serves as a platform for people to not only connect, but support each other. Artists Hoodie Allen, Jacob Whitesides, and my company 1950 Collective have recognized this.  As our society moves away from phone calls and relies on texts/social media messages to reach each other, […]

How Companies Can Stop Making Their Emails Dreadful

As Professor Kane said in our first lecture, the email Reply All button was the original social media. Most of the time, we open emails from companies for a coupon code or a particularly clever subject line. However, emails can also be used to surprise and engage fans with a longer message than social media […]

How To Get A Song To #1: Tweet It

As we all know, social media has revolutionized the way we (especially young adults) find music. While radio used to be the ubiquitous platform to hear about new music, it wears out even the best songs by overplaying, and many college students (who don’t drive cars or actively seek radio stations) aren’t even exposed to radio play. […]

Initial Thoughts: How Social Media Has Shaped My Career at Age 20

When I registered for Social Media for Managers, I immediately knew this course would be relevant to everything social media-related that I had already experienced and would experience in the future. At age 20, the two most important jobs I’ve held were rooted in social media. This past summer, I interned at DreamWorks Animation in California as […]