Author Archives: benschaefer88

Final Thoughts: A Lot Has Changed in 8 Years

As I get ready to graduate for a second time, and I look back on this class, I realize a lot has changed in the world of social media and digital business since my first go around some eight years ago.  Back then, Facebook was only six years old, Twitter was four, and Instagram and […]

Does Anyone Check Email Anymore?

I don’t check my personal email every day.  I probably don’t even check it every other day.  The lack of attention I give to my email accounts, outside of work, helped me to realize that email is dying a slow and painful death.  As email has begun its decline into obscurity, the question has become; […]

Foursqaure, Dead? I Don’t Think So

Amazon, Facebook, Google, Foursqaure???  Three of those companies are well known technology giants who have not only introduced us to some of today’s most world changing technologies, but continue to diversify their portfolio of tools in order to hedge their tech investments, ensuring growth.  Surprisingly, while not as well known or as large as the […]

Changing the World of Online Consignment

I woke up the other day and went into my living room to watch morning TV.  Shortly after sitting down on my couch, I noticed something was different about the room.  As I scanned my surroundings, I found a rather large turquoise and white plastic bag sitting next to my front door.  Perplexed, I asked […]

I’ma Let You Finish, but First Let Me Show You an Ad

Recently, I noticed an addition to Facebook’s video services and it’s gotten a bit under my skin, mid-roll advertisements.  Back in January, Facebook reported that they were tossing around the idea of adding mid-roll ads to existing videos on their site.  Many of us are familiar with the much more common pre-roll ads, where a […]

The Amazon Customer Experience

I was on the phone last week with the head of one of the business units at my company (a large technology firm).  He wanted me to work with our customer experience team to improve the navigation and functionality of some of his business’s web pages.  I asked him to send me an example of […]

Charles Dickens and the Social Media Revolution

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it […]