Author Archives: briannebeyers

Burberry: Social Media’s Luxury

As one of the first luxury brands to adopt a social marketing strategy, Burberry is an example of how to effectively leverage digital for a business. Their goals include inspiring a broad consumer appeal, extending and strengthening the brand name around the world, and blurring the line between in-store and online experiences. Revenues have grown by an average 18% […]

Whole Foods: Growing Through Social Media

Whole Foods is a leading supermarket chain with over 400 locations in North America and the United Kingdom, specializing in the sale of natural and organic food. Their social media strategy has played a crucial role in fueling the store’s expansion from its original location in Austin, Texas. They utilize an integrated marketing plan that crosses many platforms in order to inspire, educate, and monitor consumers. […]

Why Should Brands Go Native?

Last week I presented on native advertising and how it has revolutionized the way companies can target consumers. I want to delve deeper into the benefits and costs it presents as well as how companies can look to learn from past examples of native ads at work. So what is native advertising again? Native advertising is a form of […]

Starbucks: Brewing through Social Media

Well, its pumpkin spice latte season, and nobody makes them better than Starbucks. So grab yourself a mug and let’s take a look at how Starbucks capitalizes on social media. Starbucks is an international coffeehouse chain that prides itself on its quality espresso and warm atmosphere. Located in 65 countries around the world and over 21,000 stores, the […]

Red Bull: Energizing Through Social Media

The best way to learn how to leverage social media for business value is to learn by example. What are other top companies doing in the space and how are they trying to connect with their consumers? I hope to look at various brands throughout the semester and analyze their social media strategies. I begin […]

Social Media & Me: Landlines to Roller Babies

Born in 1993, why yes, I grew up in the social boom. It is quite remarkable to reflect upon the constant connection I have been able to hold with networks of people and information since I was just a girl. Back in my early grade school days, play-dates were scheduled by moms calling each other […]

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