Author Archives: cruzyasnatalia

Fade to black (Closing point of view)

  I remember Professor Kane alluding to a growth in perspective and digital aptitude by the end of the semester. I remember wanting to chuckle. While technology has fascinated me as a phenomenon, my habits and degree of engagement has been somewhat minimal.  Professor Kane was right – what a difference a semester makes. See […]

This is my confession… (Published February Point of View)

If I am going to tell it, I’m going to tell it all. I have a confession to make. This is a very late. I posted this blog in February on my blogsite, not the class site.  Scene 1: I have gone back and forth for two weeks wavering from let’s do this to let […]

Four Lessons on Social Media for Brands

As I shared with the class, I worked at a large highly visible firm that leveraged their corporate social accounts. As part of my role, I had the privilege to work on a major sports sponsorship activation from 2010 to 2017. Certainly, the rising influence and importance of social media in our planning and execution […]

Throw some AI on it…🤔

In Kevin Kelly’s TED talk: How AI can Bring on a Second Industrial Revolution, the Founding Executive Editor of Wired Magazine, says, “So we have many ongoing tendencies right now, and I think one of the chief among them is this tendency to make things smarter and smarter. I call it cognification — also known […]

…it will be there on YouTube tomorrow

This first thing I did this morning was peruse my Sunday morning briefing email. In minutes, I was laughing out loud at SNL skits from last night’s show. I remember when staying up late to watch the show was a tradition. Now all the skits are almost instantaneously compressed into fractions of the original viewing […]

Financial Service audience on social media… A breakout of the stats…shocking… a man’s world…

As I set out to write this blog post, I imagined covering 5 insights “social listening” tells us about the financial services industry. I did not expect to almost immediately connect to why I feel like a being a woman who has spent her career in financial services has been a rebellious act in and […]

Power to the platform people

What is a platform company anyway? Why the hype? Being a platform company has become the making it to big deal status in the modern era of business. Most elevator pitches espousing strong value props all include one word before its conclusion regardless of sector: platform. We learned from Andrew McAfee and Erik Bynjolfsson that […]