Author Archives: csaitta4

Maybe it’s Maybelline, Maybe it’s investing in Technology?

L’Oréal is the largest cosmetics company in the world. The French personal care company owns brands like Maybelline, Keihls, Lancôme and Clairsonic to name a few and earned 26 billion Euros in revenue in 2017. L’Oréal’s Technology Incubator was initiated in 2012 with the goal of better integrating technology into L’Oréal’s business and making products […]

Social Media Stalking: Venmo Edition

You’ve all heard of it. You all have probably used it within the past week. Venmo. Venmo is a free app used to send money in the US and is considered very safe for storing both money and personal bank information. It was founded in 2008 by UPenn grads Andrew Kortina and Igram Magdon-Ismail when […]

Wendy’s Twitter Beef

The customer is always right. That’s one of the pillars of doing business, especially in the service industry. However, one company has flipped that maxim on its head and somehow people love them more for it. Over the past few years Wendy’s, the American fast food burger chain, has caught the attention of the internet […]

Let’s Talk About That Egg.

If you’ve been on Instagram, or even remotely active on social media, in the past month you’ve no doubt heard about @world_record_egg. On January 4th 2019 a stock photo of a single brown egg popped up on Instagram. With a caption challenging users to beat Kylie Jenner, The Egg propositioned users to make it the […]

First Impressions

I walked into the first Emerging Technology and Digital Business class feeling a little unsure. It was a cold Wednesday night. I had a nasty cold coming on and two-and-a-half-hours before I could even think about going back to my warm bed. And this class was in Stokes, of all places – the furthest academic […]