Author Archives: curryallison


I remember a conversation I had with @ProfKane before the start of the semester about the course. Who wouldn’t be excited about a class engaged in all platforms of social media? But that alone isn’t the beauty behind IS6621. The beauty behind social media and the course is something @ProfKane shared with me from day […]

Social media blunders

The remarkable thing about social media is how easy it is to create and establish a community from a brand standpoint. But companies continue to fail over platforms without realizing it. Let’s take a business convention or networking event, for example. Do company representatives sit back at a distance screaming out of megaphones from behind […]


With the annual buzz of Lollapalooza ticket sales this past week, what better time to take a moment to reflect on the social media success of one of the biggest music festivals of the year. Event attendance has continued to rise over the years. In 2013, a record breaking 300,000 people came out to hear […]


You know you are from Chicago when: You order “pop” at a restaurant Today is a nice day! —30 degrees and cloudy You don’t put ketchup on your hotdog Pizza is called pizza (none of this “pie” stuff) and it comes in deep dish form Your social calendar revolves around Blackhawks games The Chicago Blackhawks—the […]

Nike has spoken… Just do it

Just do it—Such a commonly coined phrase on Nike athletic apparel with a massive scale of implications. The company that told you to do it is actually going that extra yard to make sure you did! How? That’s easy… social media. Nike first started using social media in 2004. Since then, it has consistently reduced […]

The Hashtag: Now a Hero

Get it trending! The hashtag has emerged in our everyday language as a powerful tool over social media that allows words or unspaced phrases to be grouped and tagged together. But the hashtag has had quite the evolution. Initially, the #hashtag was excessively used on social media in unproductive and essentially useless manners… Jimmy Fallon […]


Social Media strikes again… and again… and again! It’s 2015 and let’s be honest, if you aren’t connected through the social platform of Facebook, Instagram, Snapchat, Twitter, etc. our millennial generation might say you are behind the ball! The power of social media has become explosive as engaging in social media has become part of […]