Author Archives: Erin Hughes

Final Reflections on Social Media

It’s safe to say that I learned more from this class than I ever expected to. I came into IS6621 with a few communications and social media internships under my belt, and I thought I had a decent understanding of the ways social media and business intertwined. But there’s so much more to social media […]

The Masters: A Social-Media Free Zone

You could watch the Masters on TV, or at You could get updates from one of golf’s most prestigious tournaments from @TheMasters on Twitter, or from the official Masters app. But one thing you couldn’t get was updates from any spectator actually at Augusta National, the golf course that hosts the Masters each year. […]

The Difficulties of Parenting in the World of Social Media

Last week, Google Play announced that they would start pre-screening apps before putting them up for purchase on the app store. According to a public announcement, Google Play says that this pre-screening will “better protect the community and improve the app catalog.” But what’s even more interesting is the second part of their announcement: beginning […]

Hashtag Feminism: Using Social Media to Address Gender Inequality

This past Sunday was International Women’s Day, and many individuals and groups on social media came out in praise of #InternationalWomensDay– The White House tweeted about it, Team USA celebrated women on Instagram, and Google even created a doodle to commemorate the day: The Clinton Foundation and Melinda Gates Foundation also collaborated to create a new […]

Crowdfunding: How and Why It Works

Crowdfunding, or crowd-based fundraising, is a relatively new phenomenon, a tool that has really taken off in the last five years. According to one definition, crowdfunding is “collective effort by people who network and pool their money together, usually via the Internet, in order to invest in and support efforts initiated by other people or […]

Not Just Handling the “Rogue” Tweets, but Benefitting From Them

I honestly didn’t know much about the Red Cross’s social media presence before the readings from this week, but after reading “The American Red Cross: Adding Digital Volunteers to Its Ranks,” I was impressed. I especially liked the anecdote about the #gettingslizzered tweet—and how Wendy Harmon handled it.  It reminded me a little of the […]

Initial Impressions on Social Media

I was first engaged in my freshman year of high school. Unlike most of my peers, who had AIM accounts, my Facebook profile was my first foray into the world of social media. It’s easy to think that social media is something that’s just a decade old, but as we learned in our first class, […]