Author Archives: ericiangesuale

The Confluence of Terror & the Internet

On Sunday night, tragic events unfolded at the Mandalay Bay Resort & Casino in Las Vegas. A gunman, later identified as 64-year-old Stephen Paddock, opened fired on a crowd enjoying a country music festival. Fifty-nine people were killed and more than 520 others sustained injuries. Paddock is believed to have acted alone, and was found […]

The Price of Clout

One of the most fascinating intersections of social media and digital business for me is the existence of “influencers”. Ask any millennial and we’ll be able to tell you exactly who they are. Influencers are basically individuals who have garnered enough attention on social media that the size of their following possesses value to businesses. […]

Growing Up on Likes

I enrolled in Social Media & Digital Business because the topic fascinates me incredibly. I’m an undergraduate student studying entrepreneurship and marketing, and I hope to work in fields that involve both social media and digital business. Aside from that, it’s also one of the most relevant classes anyone could take in today’s day and age. […]

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