Author Archives: ericiangesuale

Closing Time, One Last Call for Tweets

It’s completely insane to think I’m writing my final blog post for this class because I’m still wrapping my head around the fact that this semester is over. This has been one of my favorite classes to date, and I’m incredibly sad to say goodbye to this community we’ve created over the months. I really […]

Your Kardashian Questions: Answered in Full

I hope everyone enjoyed my presentation last week on the Kardashians and their use of social media & digital business! I really loved all of the questions I received and am going to use my blog post this week to better answer some of the questions I got. How much of a role does Kris […]

Russia, Trump, Facebook, & American Politics

It is certainly crazy to think that by the time you’re finished reading this post, Facebook, Twitter, Google and the likes will have made millions of decisions about the content that hundreds of millions of people will see. Every single time we log into these networks, advanced algorithms decide the content that’s on the top […]

Bridging the Gap between “Like & Share” to “Order Now”

Facebook has been making large strides recently to turn its social media channels into avenues of purchase. Starting with Instagram, they have expanded their “shoppable” post feature to now allow any company using the BigCommerce e-commerce platform to tag their products. This feature was first shown off last November and was originally only available to […]

The Confluence of Terror & the Internet

On Sunday night, tragic events unfolded at the Mandalay Bay Resort & Casino in Las Vegas. A gunman, later identified as 64-year-old Stephen Paddock, opened fired on a crowd enjoying a country music festival. Fifty-nine people were killed and more than 520 others sustained injuries. Paddock is believed to have acted alone, and was found […]

The Price of Clout

One of the most fascinating intersections of social media and digital business for me is the existence of “influencers”. Ask any millennial and we’ll be able to tell you exactly who they are. Influencers are basically individuals who have garnered enough attention on social media that the size of their following possesses value to businesses. […]

Growing Up on Likes

I enrolled in Social Media & Digital Business because the topic fascinates me incredibly. I’m an undergraduate student studying entrepreneurship and marketing, and I hope to work in fields that involve both social media and digital business. Aside from that, it’s also one of the most relevant classes anyone could take in today’s day and age. […]