Author Archives: erincollinsmba

This definitely beats a final exam.

This semester, I expected to learn a set of cookie-cutter rules on how to manage a corporate social media presence, which quite frankly, wasn’t on my list of immediate career plans. However, what actually happened in class was a series of in-depth, provocative discussions about how social media is changing the world we live in, […]

Black Friday Trends on Social Media

Every year, millions of Americans rush to stores on the day after Thanksgiving in celebration of “Black Friday,” when retailers have traditionally offered steep discounts to kick off the holiday shopping season. Over the last several years, we’ve seen the rise of “Cyber Monday,” the digital equivalent of Black Friday that occurs just a few […]

True Life: I Fired Someone for Bad Behavior on Twitter

Once upon a time, I was working in marketing at a software startup, and we decided to try out a pretty risky campaign at a major tradeshow. I’ll leave out the details to protect the innocent, but it’s important to know that I was constantly watching Twitter during the tradeshow to see if anyone commented […]

The New Tupperware Party: Rodan and Fields on Social Media

This weekend, I was talking to a friend who works in the marketing technology space about potential blog post topics for my social media class. I was trying to subtly convince him to let me interview him for my post, but things quickly took a sharp left turn. “Erin, you know what I would want […]

Are you on Woo Woo yet?

So far in Social Media and Digital Business, I’ve been forced to face a painful fact: I’m not cool. Not even a little bit. I hear the undergrads in our class talking about things called Yo, Periscope, and Meerkat, and I constantly find myself Googling new words after class. Recently, I asked some of my […]

Social Media in CPG – Prepare for Trolls!

We often discuss the value of social media as a mechanism to connect brands with customers and prospects. The two-way communication enabled by platforms such as Facebook and Twitter allows firms to connect with audiences in completely unprecedented ways, and on a much larger scale than previously possible. The insights that companies gather from social […]

What My Career Has Taught Me About Social Media (and What I Still Need to Work On)

Having spent the last several years of my career working for marketing technology vendors, I’ve been able to watch the evolution of corporate social media use from the front row. My employers have always encouraged me to stay current on digital trends, so I have paid a great deal of attention to other firms’ social […]