Author Archives: finkbecca

Embracing Technology

01100110 01100001 01110010 01100101 01110111 01100101 01101100 01101100, #IS6621. (Translation.) The last 14 weeks have been illuminating for me. I came into this course with some cynical views on social media, digital businesses, and technology. I thought social media was a place for you to show a “better” version of yourself, a place to hide […]

Coming Soon: DirecTV Now

On November 28, 2016, AT&T will officially unveil its new digital television service, DirecTV Now. Last year, AT&T bought DirecTV for nearly $50 billion. In an effort to stay competitive and make more money, AT&T is now introducing DirecTV Now. AT&T CEO Randall Stephenson said, “If you can bring a compelling price point and a compelling content […]

It’s Election Day!

Election Day is finally here. Not only does this mean that we will be deciding who will be the next President of the United States, it also means that the Internet madness of this seemingly endless campaign will finally come to an end! Sort of at least. Hopefully. Social media has been a major tool in […]

Protecting Your Rights to Binge

A few weeks ago, I presented on one example of digital disruption—how digital businesses (like Netflix, Hulu, and Amazon) are not only changing the way we watch TV, but also how TV is being made. I talked to some classmates about the project and got some great feedback, so for this post, I wanted to […]

Activism in a Digital Age: Hashtags

In my last post, I talked about the power of Twitter. One thing I suggested Twitter was doing right is starting social movements and creating awareness through hashtags. I decided to look into this a little more and apparently, this has a name: Hashtag activism. While the hashtag (#) had been used in tech for […]

One Tweet at a Time

Twitter has been in the news a lot lately for its possible takeover, live streaming, changing character limits, etc. Seeing so many things changing with Twitter, I started to wonder what it is about this platform that keeps me coming back to it. I think the reason Twitter is my social media platform of choice is […]

Zen and the Art of Social Networking

IS6221: Social Media & Digital Business begins!   Hello, readers. My name is Becca Fink. I am a part-time student in the MBA program at Boston College. So far, my coursework has consisted of the standard business school courses: management, economics, accounting…you get the idea. As someone who isn’t exactly interested in the “Business World” I’ve […]