Author Archives: holly_warendorf

Bye Felicia

In my initial blog post, I compared Professor Kane to Patches O’Houlihan from the beloved movie “Dodgeball.” A character known for his unpredictability, and in a word, insanity. Safe to say I was a bit intimidated by my new professor, and Social Media and Digital Business as a whole. Well, I would like to take […]

TD Garden Social Media Analytics–Presentation Follow Up

Two classes ago, I presented on my experience as a Digital Marketing Intern for TD Garden and the Boston Bruins. I thought I would use this blog post to recap my presentation, and go into further detail on topics I was unable to cover during my 6 minutes. Quick Recap I have been working for […]

Millennial Influence on Marketing

Ahhhh and here we have a wild millennial in its natural habitat—you can tell by the way that it is. Sitting in a specialty juice shop, eating a sandwich—gluten free bread no doubt—and drinking Kombucha tea. It is easily identified by its off-brand apparel and ability to stare at screen for hours on end without […]

Digital Business Has Made The NFL Unstoppable

The NFL, ever heard of it? If your answer is no, you are either living under a rock or are an alien who has just arrived on earth (welcome!). The National Football League has been around since the 1920’s and is now comprised of 32 franchises around the US. Since its founding, the league has […]

Tableau Software

Last year during a lecture, my business analytics professor made a pretty profound statement: “The world’s most valuable resource is no longer oil, it’s data.” I didn’t think much of it, shrugging it off as something only a data-crazed analytics geek would say. It wasn’t until after this summer that I realized how much merit […]

Anti-Social Media

Every Friday I babysit for a family in Chestnut Hill. There are three awesome, well-mannered kids ages 8, 11, and 13. I am basically a glorified chauffeur, running the kids back and forth from school to practice to playdates. This past Friday I took on a slightly different role. I spent the entire evening hanging […]

Initial Thoughts

The best way for me to accurately describe my feelings about our first class is by equating it to my favorite scene from the movie “Dodge Ball.” In said scene, world-renowned dodge ball player, Patches O’Houlihan, is attempting to teach The Average Joe’s how to be play the game like champions. Patches is an eccentric, […]