Author Archives: jillianricci

The Evolution of Social Media: My predictions for the future

I may be going out on a whim here, but I think MI621 has equipped me with the necessary skills to do a bit of prophesying. While I’m still no social media expert, as I willingly admitted in my first blog, I certainly have a better grasp on the social trends and landscape and feel […]

Man Repelling, Curvy Fashionistas and Cupcakes & Cashmere: The Rise of Fashion Blogging

This week I decided to write on a topic that I have recently become fascinated by: the rise of professional fashion blogging. Flying around the world, instagramming your breakfasts, posting your outfits and making a living from it—sounds too good to be true, right? Well, for thousands of savvy bloggers who have developed a unique […]

I Quit… And I’m Taking My Facebook Friends With Me!

Earlier this week, I presented my Strategic Social Media Plan for Arrow Electronics to my boss at my internship. It was no secret that Arrow desperately needed help developing their presence on social media. But before I could really dive into the strategic implications (the fun stuff), I discovered that Arrow had some housekeeping items […]

The Watch That Stalked Me on Facebook

Has anyone else been getting creeped out by advertising on Facebook recently? I was shopping for a new watch on last week and now it seems to be stalking me, repeatedly showing up on the right hand side of my Newsfeed. By simply searching for a new watch I was placed in a “purchase […]

Did Real-Time Marketing Already Jump the Shark?

That was fast. The 360i-Oreo “war room” marketing scheme we saw during the Superbowl is spreading like wildfire. In fact, it was already given its very own hashtag. On Sunday night, #oscarsRTM was used in conjunction with companies who were on the edge of their seats, attempting to engage in real-time conversations with viewers. However, […]


This may just be because I am still nostalgic over Monday night’s Beanpot win over Northeastern, but I have been very impressed by BC’s presence on social media lately. The Eagles have really stepped up their game with a new Instagram account, BC’s very own version of the ‘Harlem Shake’ (with over 22,000 YouTube views […]

The Selfish Reasons for Why I Am Taking This Class

I used to think I was a social media guru. I’ve been using Twitter since before it was “cool.” I have accounts on Instagram, Pintrest, LinkedIn, Tumblr, Foursquare and an embarrassing number of albums on Facebook. So when my boss at my summer internship asked me to help him develop the company’s social media strategy, […]