Author Archives: johndentinger

Reflection on a Semester in Carroll MBA Social Media Course

It is hard to believe that another semester has already come and gone – and what an eventful semester it turned out to be for social media, and for digital business in general. The fall of 2015 was certainly an appropriate time to be taking a course of this nature, with so many headline stories and […]

Social Media’s Response to the November 2015 Paris attacks

After the horrifying events that occurred in France on Friday evening, I felt compelled to write this post overviewing the response on social media. On November 13th, 2015, a series of mass shootings and suicide bombings were carried out in Paris and Saint-Denis which killed 129 and injured hundreds more. Yesterday French President François Hollande made a statement that these terror […]

Social Media Interview with Small-Business Owner, Amy Spirito

Since she graduated from the Hallmark Institute of Photography in 2012, I have witnessed my long-term girlfriend Amy Spirito launch her own wedding photography business. Amy is known as a talented New England and Destination Wedding Photographer, but her hidden-talent is her keen business prowess. And while building Amy Spirito Photography and developing her brand, […]

Social Media Command Centers

A lot of Americans have had “Mission Control” Command Centers on their minds lately, with the adaptation of the popular sci-fi novel “The Martian” dominating at the box office. But I’ve been thinking more about Command Centers of a different sort–Social Media Command Centers. As social media continues to become such an integral part of our daily lives and decision making processes, […]

Reflecting back on 2015 Social Media trends, Ten months in

This week I came across a blog post from New Years Day on Social Media Examiner that I wanted to discuss. The post brought together 28 authors and social media professionals to share their predictions for Social Media Marketing in 2015 and reading over the article, a few of the trends presented stood out to […]

#DebateWithBernie – A successful example of Social “Newsjacking”

At SXSW in 2012, David Meerman Scott gave a talk titled “Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.” Meerman Scott’s talk and book of the same name encourages companies to produce content such as blog posts or videos that coincide with a big media event […]

My Initial Takeaways from ISYS6621: Social Media and Collective Action

It is not often that one enrolls in a course where the subject matter was only invented just over a decade ago. Taking a course on Social Media in 2015 could be compared with signing up for an American history course in 1786—while there are significant milestones to cover and lessons to learn from, these […]