Author Archives: juliabrodigan

Social Media’s Role in the Sports Industry

Social media plays an instrumental role in the sports industry. Almost every league, team and player has a social media presence with thousands if not millions of followers on the various platforms. Social media has transformed the sports industry in the past couple of years. Social media has allowed players and teams to expand and […]

The New Age of Marketing: Social Media

Growing up, watching t.v. was interrupted by commercials filled with celebrity endorsements and drives into the city were sprinkled with billboard advertisements. In this day and age, marketing has completely changed. Yes, there are still commercials with celebrities, and yes, there are still billboards with witty sayings. But, these forms of marketing are quickly being replaced […]

The New Class of Public Figures – Bloggers

Bloggers have become increasingly popular in the past couple of years. They use Instagram as a platform to get followers and fans and then direct them to their individual blogs on the Internet. Since there are so many bloggers now, each one needs a “unique” platform to stand out and gain a fan base. Bloggers […]

Social Media Expectations

Over the past few years, social media has become an instrumental part of life and business. It has a growing importance and affects almost everyone (even those who try to deny their association with it). People are constantly using or looking at it without even realizing. Social media has truly changed the way people communicate, […]

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