Author Archives: liamweir

Just Getting Started

Duane: Sometimes when I’m driving… on the road at night… I see two headlights coming toward me. Fast. I have this sudden impulse to turn the wheel quickly, head-on into the oncoming car. I can anticipate the explosion. The sound of shattering glass. The… flames rising out of the flowing gasoline. Alvy Singer: Right. Well, […]

Social Media Isn’t Shallow, Your Friends Are

“wait – I’m not ready!” It’s a phrase I hear too often when I point a camera at somebody. From a young age we’re told that a photograph involves looking into a camera and smiling. It’s a notion that is reinforced over and over, from the annual family christmas card to the class photo. This […]

In Era of Controlled Political Message, Gerry Adams is a Breath of Fresh Air

“Cats can swim 2. Im in bath. With rubber duck. Yellow.  I 4give u 4 taking keys. Enjoy ur swim. Good luck 2 Loughgiel hurlers 2day.” It’s the sort of writing that straddles the fine line between brilliance and insanity, its meaning as contradictory and bizarre as the individual who wrote it. It’s the Infinite […]

Little and Large: Instagram’s Decentralization Strategy

Last week, Instagram released an app called Boomerang. Boomerang lets its users easily create short, looping videos (read: Vine, but even shorter) and share them to Instagram and other social platforms. That’s all its sparse UI allows for; it’s a one trick pony. But this pony performs its trick rather well. The end result is […]

Case Study: The University of Michigan

When it comes to social media, the world of higher education is a bit of a mess. Most arrived late to the game – some have yet to show up – and many have yet to figure out how to use social channels in an effective manner. Understandably, administrators are cautious about the way they […]

Using Creative Talent to Drive Social Strategy

When we talk about social media, the vast majority of the time we talk about its “social” aspect. That’s because it’s what’s new; the way we communicate and share has changed enormously, whereas the “media” side of the story has remained stagnant – photo, video, audio and text have all been around for decades. As […]

Social Media: Expectations for Brands

The internet is essentially just a lot of information. Since the 1990s the singular manifestation of all this information was the world wide web. Any data hosted on the internet had to be accessed through the browser. In the mid-2000s the proliferation of mobile devices changed everything, and instigated a debate over the future of […]

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