Author Archives: Alan Lipchin
In continuation to my presentation last week on social media and film industry, I decided to focus this blog post on successful social media marketing campaigns, which some studios ran in the past. To reiterate, the main point from my presentation is that both movie theaters and studios need to make more of an effort […]
Last summer, I participated in one of the most memorable experiences of my life, Birthright. For those of you who have not heard of this organization, Birthright, also known as Taglit (which in Hebrew means “discovery,”) sends Jewish students and young adults ages 18-26 to Israel for free. Though it may seem unlikely to pass up the chance to have a completely subsidized $3000 trip given to anyone who has at least one Jewish parent and identifies as Jewish (full eligibility rules can be found here,) the organization continues to struggle to grow beyond its current numbers and attract Jewish men and women to sign up before they turn 26 years old.
This weekend we celebrated the “holiday of love” (a.k.a. Singles Awareness Day)… Valentine’s Day! I felt inspired by Pat Swearingen’s presentation in class last Thursday about companies’ April Fools Day social media tactics and successes, and so I decided to do a blog post about Valentine’s Day on social media.
We’ve all seen it. Some of our Facebook friends had it as their profile picture for a few weeks. We have even laughed at some of the spoofs that came out about it. But there is no denying that the red and pink equals sign social media craze had a tremendous effect on the perception and progress of the marriage equality movement in the U.S. and around the world.