Author Archives: michaeljmaloney

Custom Snapchat Geofilters: How They Work, and How They Will Affect Business

Yesterday while browsing the #IS6621 feed, a headline from @BobbyGooch3 caught my attention: “Snapchat Opens Geofilters So Anyone Can Submit Location-Based Artwork” As most of you know, the office I work in here at Boston College is in charge of all of the official social media accounts for the university. And while I work closely in […]

The Mutually Beneficial Relationship Between Coaching and Learning

The parallels between sports and business have certainly been covered. Pick up any inspirational business book, and odds are that Wayne Gretzky’s famous; “You miss 100% of the shots you don’t take” will be written somewhere in the first few chapters.

Movember: Moustaches For Cash

Over the next thirty days I, along with millions of other men, will simultaneously be growing out a moustache. I’m not involved with a hipster flash mob, and it’s definitely not the newest fall fashion statement. November 1st means Movember is back, and the moustache is already starting to grow on me.  But more importantly, it’s […]

VSCO Cam: Less Social, More Media

By its very name, it seems as though a huge part of social media depends on interaction, and the social communication amongst its users. It is the comments, the friends, the followers, the retweets, the replies, the regrams, the shares, the pins, and of course, the likes. That’s what makes it social, and we’ve discussed […]

More Than Just A Free T-Shirt: The Beauty of the #BucciOvertimeChallenge

The NHL season returns tomorrow night.  And with it, returns a social media contest that has grown into something much greater that the T-Shirts it provides it’s prizewinners. John Buccigross is a popular SportsCenter anchor on ESPN, and one of few hockey enthusiasts still at Worldwide Leader.  But beyond that, he is the mind behind […]

John Oliver: The Master of Creating Viral Content

I love John Oliver’s Last Week Tonight, but I can readily admit, I’ve never seen an episode of it on HBO.  Or On-Demand.  Or on Netflix.  To be honest, I’ve never even searched for it on YouTube.

Social Media: Evolve or Get Left Behind

The Internet as a whole is obviously an amazing place. But in the words of the NBA Playoffs campaign, social media is where the amazing happens. Sometimes it’s a genuine, dust in both eyes amazement, and sometimes it’s a jawdropping “I can’t believe someone wrote that” amazement.  But it’s all part of the package. To think […]

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