Author Archives: mmerckbc

Competiton Among Shopping Discovery Apps

A few weeks ago, I presented in class on the topic of, a shopping discovery app that launched last year. After fielding some of your questions as well as reading my presentation feedback, I decided to follow up with a post that delves a little bit more into the landscape in which competes. […]

How Target is rethinking the #TargetRun

This past weekend, I made a #TargetRun to the Target in Fenway. It. Was. Awesome. Call me basic, but I love Target and since they have almost everything a college kid could need, it’s never hard to find an excuse to go. I know that I am not the only one out there with a […]

Bitmoji: A Digital Expression of Yourself

If there’s one thing I love more than emojis, it’s Bitmojis. Scroll through any of my recent text messages and you’ll find that I use them excessively frequently in conversations with friends and family. Fortunately, though, it doesn’t seem like I’m the only one. Even my Facebook-less dad has gotten on the Bitmoji train. For […]

Thoughts From a #IS6621 Newbie

I’d like to say that I’m not one of those people who obsess over Instagram ‘likes’ and comments or someone who doesn’t automatically pick up their phone whenever it beeps. But I am. In fact, I get far more excitement from seeing the ‘like’ notifications appear than I’d like to admit. As a Millennial, social […]

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