Author Archives: nicolecasperbc

Striking a Balance

If you watch Parks and Recreation, I am sure you are familiar with Tom and his obsession with social media, and Ron and his hatred of social media. If not, watch the above clip to get an idea of their polar opposite social media attitudes. Ultimately, Tom and Ron are symbolic of the angel and devil […]

5 Ways Social Media Improves the Holidays

The holiday season has just begun, and already social media platforms have made my holiday so much easier. Most years I take social media for granted since it has been around since I have been old enough to buy my own gifts. This year, I really want to take the time to thank social media for […]

MassNightly: Plan your night out!

Tanya Williams, my best friend since elementary school, came to visit me this weekend. In casual conversation with her, she mentioned she loves her current internship as a social media intern with a startup called MassNightly. I was eager to hear more about her experience, so asked her for a more formal follow-up interview to […]

Get Ready for No Shave November!

“One brand you can learn a lesson or two (hundred) from about Instagram is Beardbrand” – Elias Jabbe, an ecommerce blogger. (See full article here.) Although I can never grow a beard and typically do not even find beards attractive, the company Beardbrand is doing an incredible job using social media, particularly Instagram, to change society’s perception […]

5 Social Media Causes of Sleep Issues

Are you having trouble sleeping? Maybe your social media habits are to blame. 54% of people report using their smartphones when in bed. A large amount of this percentage comes from the 18-34 age group, possibly because we typically have more social media platforms to check than older generations. In addition, we are stereotyped as […]

Grieving Through Social Media

My grandfather passed away on Monday night. I was devastated when I got the call from my mom. Tears streamed down my face and I struggled to catch my breath as all of the memories I had with him over the past 22 years played like a slide show in my mind. Before hanging up the […]

5 Concerns for Future Generations

My initial response to social media: This is getting out of hand… A study conducted in 2014 by the safety advisory site Knowthenet finds that fifty-nine percent of children under the age of ten have joined social media accounts, despite the fact that the average age requirement for social media platforms is thirteen. By age eleven (still before the […]