Author Archives: nkkarim

$12 Gucci Sneakers …

I interned as a brand consultant over the summer and for one of the projects I conducted market research on which brands appeal to Gen Z and younger Millennials (aged 18-34) and which brands are most trusted by them.  What appealed to me the most was how luxury brands are going out of their way to […]

Blog 1 – Hello!

Hi All!  I’m excited to start my second year of the full-time MBA program here at BC.  It’s so nice to finally be on campus and in Boston as I was remote all of last year.    When I initially looked at the syllabus I was contemplating dropping out of this class – It was filled with […]