Author Archives: paigehogan7

One Final Post

It feels like yesterday that we were sitting in Professor Kane’s first class looking around at each other trying not to freak out as he explained that this was not an “easy A class” and would take a lot of hard work to do well. While all of our minor freak-outs were very evident in […]

Low-Down on Covergirl’s New App: BeautyU

Earlier last week Covergirl released a new beauty app, BeautyU. BeautyU is a new app that attempts to solve a major issue that many makeup brands face in retail and drug stores. While some of the higher end makeup companies allow for samples of each of their products in-store, lower-end makeup brands (found in places […]

KLM: Continuing to Reimagine Customer Service Using Facebook

At the beginning of the semester we read an interesting interview titled “Reimagining Customer Service at KLM Using Facebook and Twitter”. The interview was between Professor Kane and the SVP of Air France-KLM. The SVP explained how the brand was successfully communicating with customers through social media. The brand has been very innovative in their […]

Instagram’s New Algorithm: A Low-Down

What is it? As I’m sure many of us are aware, Instagram recently announced that they are changing the way its users will see posts on their feed. The company explained that they are planning to move away from their chronological method and shift to a new algorithm that organizes pictures and videos in users’ […]

The Wisdom Of Crowds: Reading Summary & Reflection

Chapter Summary: This week my group read the first chapter of the book “The Wisdom of Crowds: Why the Many Are Smarter Than The Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations”. Throughout the chapter the author, James Surowiecki, argues that under the right circumstances, group intelligence is almost always smarter than […]

The Kayla Itsines Movement: Utilizing Instagram for the Perfect Body & Brand

  I originally discovered Kayla Itsines and her fitness empire the way that I come across many things these days—Instagram. I remember scrolling through my feed and seeing five of my friends “like” one her posts. Inevitably, I clicked the photo to see what it was all about. The Instagram account, @kayla_itsines, contains hundreds of […]

Expectations for #IS6621: Food for Thought

Over the past few years, social media has undoubtedly become an integral part of my daily life. While often taken for granted, social media is the primary way I communicate with my friends and family, the primary way I am updated on current events, and the primary way I am entertained throughout my day. I […]