Author Archives: shapirokeith

Accept My Social Media Challenge – I DARE YOU!

When I signed up for IS6621 it was – as I said in my first blog – because I wanted to challenge myself and “earn” my status as a member of the Millennial generation by beginning to pull my weight from a social media perspective. My end of semester goal was to walk away from […]

How the Gig Economy is Transforming the Definition of Employment

In searching for what I was going to write about this week I stumbled across an interesting article about the future of work and how the traditional 9-5 job model is changing due to the influx of technology in the last decade. If you think about it, our parents grew up in a world where […]

How Social Media Has Changed Professional Poker

I turned on ESPN the other night and saw that the World Series of Poker (WSOP) was airing. I haven’t watched poker on TV since it exploded back in the early 2000’s when Chris Moneymaker (basically your average Joe) outlasted a field of 838 highly skilled players and won $2.5MM. It was significant because he […]

SPOILER ALERT! How social media has ruined DVR

Full Disclosure: I’m going to spoil some key moments in HBO’s “Game of Thrones,” so you’ve been warned! DO NOT read on if you care about learning major plot points from the show! DVR is an amazing thing. As a marketer I should curse it, but as a consumer of TV it is the greatest […]

Ordering Pizza One Emoji at a Time

One can’t discuss Domino’s current social media campaign without first addressing where the overall brand was only a short number of years ago. Back in the late 2000’s the national pizza chain was suffering from slumping sales and executives were asking the big question: WHY? Ultimately they chose to listen to their customers, which was difficult […]

Is Social Media Saving Late Night Comedy?

When I sat down to write my blog post this week I had no idea what I was going to write about. I can safely say I had zero intention of writing about Late Night comedy because, in all honestly, I’ve never really been a fan. However, I became interested in the genre with Colbert […]

Am I Social (Media) Enough?

I’m a Millennial, but I’m certainly on the older end of the age spectrum. To completely date myself … In middle school I used dial up Internet, I didn’t have a cell phone until around my senior year in high school and Facebook launched when I was a junior in college (whelp!). I feel like I’m straddling […]