Author Archives: sherricheng5
My fascination with the Royal Family started years ago when Kate Middleton got married to William, the future King of England. I remember the huge worldwide event- every single TV at my high school was tuned in on the Royal Wedding. It was a like a fairytale – a “commoner” was marrying into the British […]
Have you ever felt yourself being swayed in one direction because of something that you read online? If you answered yes, you may have been a victim of online groupthink. In my Strategic Management class last week, we learned about the various sources of common decision biases and traps. One of the sources that we […]
Have you ever scrolled through your Instagram feed only to find it cluttered with sponsored posts from the celebrities that you follow? Or, have you ever seen a staged Snapchat with paid product placements? If yes, then you’ve experienced social influencer marketing. Social influencer marketing has been relevant for a few years now, but what […]
Hi, my name is Sherri, and I’m proudly addicted to social media. Similar to many people my age, I spend hours on my phone every day scrolling through my Instagram feed or watching seconds upon seconds of Snapchat stories. I’m also an avid YouTube fan. I subscribe to a long list of lifestyle video bloggers (vloggers) […]
This is a brief test post to make sure that this works! I’m excited for #IS6621 and this upcoming semester of learning about all things related to social media and digital business!