Author Archives: sherricheng5

A Christmas Narrative: Final #IS6621 Thoughts

Happy December! It’s officially #Christmas season, which means Michael Bublé officially comes out of hiding for the season and blesses us all with his beautiful voice. In light of the Holiday season, I thought it would be fun to summarize common themes that I learned throughout the semester and some final concluding thoughts on #IS6621 […]

The Future is Halo Top: How Halo Top Disrupted the Ice Cream Industry Using Social Media

What’s you favorite ice cream flavor? We probably have all heard the latter question during an ice breaker or another get-to-know-you activity. Whether your favorite flavor is simply vanilla or some absurd flavor with 3- different types of chocolate and miscellaneous ingredients, ice cream has become a staple food item in the lives of many. […]

How Startups Can Achieve Success Through Social Media

Startups. It’s the latest craze these days. Most college students understand what a startup is. Most people in this country probably know what a startup is, or at least some examples of startups. Do you use Uber? How about Dropbox? If so, you’ve definitely experienced the value-add of startups. It’s just so in nowadays. I mean, who […]

Keeping up with the Royal Family

My fascination with the Royal Family started years ago when Kate Middleton got married to William, the future King of England. I remember the huge worldwide event- every single TV at my high school was tuned in on the Royal Wedding. It was a like a fairytale – a “commoner” was marrying into the British […]


Have you ever felt yourself being swayed in one direction because of something that you read online? If you answered yes, you may have been a victim of online groupthink. In my Strategic Management class last week, we learned about the various sources of common decision biases and traps. One of the sources that we […]

The Business of Social Influencer Marketing

Have you ever scrolled through your Instagram feed only to find it cluttered with sponsored posts from the celebrities that you follow? Or, have you ever seen a staged Snapchat with paid product placements? If yes, then you’ve experienced social influencer marketing. Social influencer marketing has been relevant for a few years now, but what […]

Social Media’s Impact On My Life

Hi, my name is Sherri, and I’m proudly addicted to social media. Similar to many people my age, I spend hours on my phone every day scrolling through my Instagram feed or watching seconds upon seconds of Snapchat stories. I’m also an avid YouTube fan. I subscribe to a long list of lifestyle video bloggers (vloggers) […]

Test Blog Post

This is a brief test post to make sure that this works! I’m excited for #IS6621 and this upcoming semester of learning about all things related to social media and digital business!